Online casino advertising
Promote online casino, slots and live casino offers via Mall of Scandinavia, with market-specific age limits and responsible gambling messaging.
Learn moreAdvertise at Mall of Scandinavia
Mall DOOH in Solna, Stockholm
Scandinavia's largest shopping mall, next to Friends Arena in Solna. It hosts Ocean Outdoor's double-sided 'The Icon' LED screen and the 'HALO' LED ring installation in the main atrium.
Outdoor rules in Sweden
Outdoor gambling ads permitted
Only Spelinspektionen licensees may market gambling (Spellagen 2018:1138). Konsumentverket's draft guidance KOVFS 2025:2 treats outdoor gambling ads as allowed in principle if moderate, but not in places meant for children and young people. Adoption of the draft is not confirmed.
- Marketing must be moderate (måttfull)
- No outdoor ads in places specifically for children and young people
- Show age limit and support-line contact details
Sources
- Konsumentverkets allmänna råd om marknadsföring av spel till konsumenter (KOVFS 2025:2) European Commission TRIS / Konsumentverket
- Marknadsföring för olicensierat spel Spelinspektionen, 10 June 2026
Last reviewed 15 October 2026. Checked weekly and when regulators publish changes. A summary for campaign planning, not legal advice.
Screens
The Icon: 41 m x 13 m (525 m²), 2048x640 px, double-sided (Ocean Outdoor). HALO: LED rings covering approx…
Foot traffic
Audience data on request
Impressions
Audience data on request
Geofencing
Mobile retargeting geofence available on request
Available formats
DOOHSynced videoMobile retargeting
Compliance guardrails
- Spelinspektionen licence verification
- Moderation requirement (måttfullhet)
- 18+ and Stödlinjen messaging
Relevant inventory in Sweden
Pair the screens at Stockholm with licensed digital reach and live event packages in the same market — every line runs through Compliance Shield™.
Casino, betting and sportsbook advertising in Mall of Scandinavia
Adyllic plans and buys media for online casino operators, sports betting brands and sportsbooks. Every campaign applies the age limits (18+, 21+ or 24+) and advertising rules of the market it runs in.
Sports betting advertising
Run sports betting campaigns via Mall of Scandinavia timed around fixtures, matchdays and major tournaments.
Learn moreSportsbook acquisition
Drive sportsbook signups and first deposits from Mall of Scandinavia, reported as cost per signup and cost per FTD alongside compliance checks.
Learn moreProblem & solution
Growth in regulated markets breaks on compliance
Most iGaming media plans are built for reach first and audited afterwards. We invert that order.
Without Adyllic
- Open exchanges leak spend into unlicensed and non-compliant supply.
- Age-gating and self-exclusion are checked after delivery, not before the bid.
- Cookie deprecation wiped out the audiences your retargeting depended on.
- Budget disappears into bots, made-for-advertising sites and wrongly classified channels that never surface in a standard report.
- Exclusion lists go stale and resold supply paths hide who actually served the ad.
- Reporting can't prove to a regulator where an impression actually ran.
With Adyllic
- Licence-gated inventory only — every publisher and screen is pre-vetted per market.
- Pre-bid guardrails enforce 18+/21+/24+ and registry suppression before an impression exists.
- Deterministic logged-in identity plus cookieless context replaces third-party cookies.
- Independent inspection of every placement filters bots, MFA sites and misclassified inventory while spend is still moving.
- Exclusion lists maintained continuously and supply paths checked back to the authorised seller.
- Placement-level audit trail exported for compliance teams and licensing authorities.
How it works
From brief to live campaign in four steps
No procurement cycles, no generic rate cards — a compliance-checked media plan built around your licences.
1. Scope the plan
You share licensed markets, formats and budget. We map available inventory and CPMs within one working day.
2. Compliance clearance
Creatives, age gates and registry suppression are configured and locked before anything goes live.
3. Launch across channels
Display, Video and DOOH activate together, with Audio, CTV and dynamic creative as add-ons.
4. Inspect, optimise and report
Delivery is inspected while it runs — bots, MFA sites and misclassified supply are cut — then optimised against FTD and CAC targets and closed with a placement-level quality report.
Features & benefits
What you actually get out of it
Every capability maps to a commercial outcome — growth you can defend in a licence review.
Zero licensing risk
Pre-bid enforcement of age gates, self-exclusion registries and per-market creative rules.
Deterministic reach
Logged-in identity across YouTube, Google network, premium sports publishers and live-score apps.
Lower CAC
Sequential storyboarding into peak intent windows instead of flat always-on frequency.
One omnichannel plan
Display, Video and DOOH in a single buy, with Audio, CTV and dynamic creative as add-ons.
Live in days
Plan in one working day, clearance and launch in the same week — not a procurement cycle.
Audit-ready by default
Placement-level delivery logs — what was planned, what ran, what was blocked — ready for a regulator.
Why operators pick Adyllic
- Built for operators and affiliates — every plan is compliance-checked
- Compliance Shield™ blocks non-compliant bids before they are served
- Transparent CPMs with no hidden arbitrage layer
- Verified delivery — every placement inspected before, during and after the campaign
Social proof
Trusted by operators and affiliates in regulated markets
“We moved our full acquisition budget over because it was the first setup where compliance signed off before launch instead of after.”
“The logged-in identity layer gave us retargeting again after cookies died. FTD volume recovered inside two months.”
“Placement-level reporting is what sold it internally — our regulator questions get answered from one export.”
Real answers, real inventory
Talk to our iGaming team
Tell us about your brand, licensed markets and budget. We come back with a costed, compliance-checked media plan — no obligations.
- For operators and affiliates — every plan is compliance-checked before it goes live.
- Compliance-checked plan across Display, Video and DOOH within one business day.
- Deterministic, cookieless audiences with self-exclusion suppression built in.
- No lock-in: one-time campaign or a yearly plan, your call.
Reply within one business day
Request a custom media proposal
Tell us your licensed markets, campaign window and budget. We return a costed, compliance-checked plan across Display, Video and DOOH.
18+ / 21+ / 24+ only. Built for iGaming.