Sportsbook & Betting Advertising
Reach bettors in the minutes that matter — around fixtures, in the stadium footprint and inside live-score moments.
What you get
Matchday takeovers across Tier-1 sports portals and odds comparison sites.
Stadium geofencing with transit and fan-zone DOOH clusters.
Live-score contextual targeting synced to fixtures and in-play swings.
Event-triggered activations for kick-off, goals, half-time and full-time.
The challenge
Why Sportsbook acquisition is hard
Short intent windows
Betting demand spikes around kick-off, team news and in-play swings — then disappears. Static flights miss the moment.
Crowded, costly search
Branded and generic betting keywords are saturated. Growth needs reach beyond search and affiliates.
Strict age & geo rules
Many markets require 19+, 21+ or 24+ audiences, licensed-market geos and no content that appeals to minors.
Decisive moments
Activate when intent peaks
Pre-match
Team news & odds
Contextual placements on previews, line-ups and odds content in the 48 hours before fixtures.
Matchday
Kick-off takeovers
Homepage and live-score takeovers plus DOOH around stadiums and fan zones.
In-play
Live triggers
Creative that updates on goals, red cards and half-time to capture in-play betting.
Season
League-long presence
Always-on sponsorship-style presence through Premier League, Champions League, NFL, NBA and more.
Formats
Inventory & formats
Display & rich media
Sports portals, live-score apps and odds comparison sites.
Video & CTV
Pre-roll and connected TV around live sport and highlights.
DOOH
Stadium geofences, transit hubs and sports bars on matchday.
Audio
Sports podcasts and radio streams.
Targeting
Audience control
- Fixture-synced contextual targeting across leagues and sports.
- Logged-in data activation for verified adult audiences.
- Market-specific age thresholds such as 18+, 19+, 21+ or 24+.
- Stadium, city and region geofencing within licensed markets.
Compliance
Guardrails in every bid
- Content-age classification excludes inventory that appeals to minors.
- Self-exclusion and CRM suppression lists applied at bid time.
- Geo-restriction to markets where the operator holds a licence.
- Responsible-gambling messaging and market disclaimers on creative.
Reporting
Measured on players, not clicks
Signups
Registrations attributed per market, channel and creative.
FTDs
First-time depositors and cost per FTD, reported weekly.
Compliance
Age, geo and exclusion checks logged for every impression.
Audience
Audience match accuracy verified above 95%.
FAQ
Sportsbook advertising questions
Can you target only adults over 24?
Yes. We combine logged-in data, content-age classification and exclusion lists to steer spend toward the age thresholds each market requires.
Do you support in-play and event-triggered creative?
Yes. Creative can update on live match data such as kick-off, goals and full-time.
Which markets can you run in?
We activate campaigns locally in each regulated market, with geo and age rules set per market.
How is performance reported?
Weekly reporting on signups, FTDs, cost per FTD, compliance checks and audience accuracy.
From brief to live campaign in four steps
No procurement cycles, no generic rate cards — a compliance-checked media plan built around your licences.
1. Scope the plan
You share licensed markets, formats and budget. We map available inventory and CPMs within one working day.
2. Compliance clearance
Creatives, age gates and registry suppression are configured and locked before anything goes live.
3. Launch across channels
Display, Video and DOOH activate together, with Audio, CTV and dynamic creative as add-ons.
4. Inspect, optimise and report
Delivery is inspected while it runs — bots, MFA sites and misclassified supply are cut — then optimised against FTD and CAC targets and closed with a placement-level quality report.
Talk to our iGaming team
Tell us about your brand, licensed markets and budget. We come back with a costed, compliance-checked media plan — no obligations.
- For operators and affiliates — every plan is compliance-checked before it goes live.
- Compliance-checked plan across Display, Video and DOOH within one business day.
- Deterministic, cookieless audiences with self-exclusion suppression built in.
- No lock-in: one-time campaign or a yearly plan, your call.
Reply within one business day
Request a custom media proposal
Tell us your licensed markets, campaign window and budget. We return a costed, compliance-checked plan across Display, Video and DOOH.
18+ / 19+ / 21+ / 24+ only. Built for iGaming.