iGaming advertising regulations by market
What betting, sportsbook, online casino and iGaming brands may advertise in every market we serve — with the display, video and outdoor rules stated separately. Every brief is re-checked monthly against the regulator.
Markets
- SPA· 18+
Brazil
Brazil permits advertising for SPA-authorised sports betting and regulated online casino gaming, subject to audience, content and warning requirements. July 2026 measures strengthened warnings about addiction and financial losses. The supplied results do not establish a nationwide advertising ban or an enacted online casino ban. Detailed channel restrictions and the scope of a reported Rio de Janeiro public-space ban remain partly unconfirmed.
Checked 22 Sept 2026
Read the Brazil brief - AGCO· 19+
Canada (Ontario)
AGCO advertising standards restrict audiences, creative content and public promotion of gambling inducements. These restrictions apply across public display, video/CTV and DOOH/outdoor advertising. This first brief covers betting, sportsbook, online casino and iGaming campaigns using the supplied results only; the complete licensing framework and some channel-specific requirements remain unconfirmed.
Checked 22 Sept 2026
Read the Canada (Ontario) brief - DGA· 18+
Denmark
Denmark permits advertising for Danish licensees under section 36 of the Gambling Act, with detailed Spillemyndigheden guidance on promotional offers and disclosure duties updated to versions 5.0 and 3.0 in July 2025. A bill introduced on 25 February 2026 adds a whistle-to-whistle ban around live sport, plus restrictions on stadium live-odds banners, public transport advertising and advertising near schools, phasing in between July 2026 and January 2027.
Checked 22 Sept 2026
Read the Denmark brief - NPB· 18+
Finland
Finland is a pre-launch market. The new Gambling Act opens fixed-odds and pari-mutuel betting, online casino games, online slots and e-bingo to licensed competition on 1 July 2027, ending Veikkaus Oy's online monopoly. Licence applications have been accepted by the National Police Board since 1 March 2026, with supervision moving to the Finnish Supervisory Agency on 1 July 2027. Until the market opens, private operators may not market gambling services to Finnish consumers — all Finnish work is preparation: inventory reservations, audience and data build-out, creative compliance and staged media plans.
Checked 22 Sept 2026
Read the Finland brief - ANJ· 18+
France
France permits licensed online sports betting, horse-race betting and poker; online casino games remain prohibited according to the supplied market summaries. ANJ is the primary gambling regulator. The results confirm the existence of ANJ advertising guidance but do not establish its detailed requirements across all channels. This first brief distinguishes supported information from unconfirmed rules and is not a complete campaign clearance checklist.
Checked 22 Sept 2026
Read the France brief - GGL· 18+
Germany
Germany permits advertising only for operators holding a German licence, under section 5 of the State Treaty on Gambling 2021 and the joint advertising directive. The defining restriction is time-based: advertising for online casino, online poker and virtual slots is banned on TV, radio and the internet between 06:00 and 21:00, and sports betting ads are barred immediately before and during a live event on the channel broadcasting it.
Checked 22 Sept 2026
Read the Germany brief - ADM· 18+
Italy
Italy prohibits direct and indirect advertising for betting and gambling with cash prizes, covering sportsbook, online casino and other iGaming products. An ADM licence does not permit promotional media buying. The ban applies across media and time slots. Neutral information and genuinely preventive responsible gambling communications have limited scope under the reported rules. ADM oversees licensing; AGCOM oversees gambling advertising. This brief is based on the supplied search extracts, predominantly secondary sources.
Checked 22 Sept 2026
Read the Italy brief - MGA· 18+
Malta
Malta permits advertising for authorised operators and games under the Gaming Commercial Communications Regulations (S.L. 583.09), interpreted by the MGA Commercial Communications Committee guidelines. The rules are principle-based: no inducement, no appeal to minors or vulnerable people, mandatory age statement and responsible gaming messaging, with dedicated provisions for public places, premises identification and broadcasting.
Checked 22 Sept 2026
Read the Malta brief - KSA· 24+
Netherlands
The Netherlands is the most restricted market in our European set. Untargeted advertising has been banned since July 2023 and is only permitted where a licensee can prove that at least 95 percent of the people reached are 24 or older, offers an opt-out and excludes vulnerable groups. Role models are banned outright, sports sponsorship ended in July 2025, and in June 2026 the Cabinet announced plans for a full online advertising and bonus ban.
Checked 22 Sept 2026
Read the Netherlands brief - DGOJ· 18+
Spain
DGOJ regulates nationwide online betting and casino gambling in Spain. Advertising agencies and advertising networks can be liable for promoting unauthorised gambling. The supplied results support a television advertising window of 01:00–05:00, but do not establish comprehensive current rules for programmatic display, online video/CTV or DOOH. This brief reflects the supplied search extracts as at 22 September 2026; it does not confirm that reported proposals have become law.
Checked 22 Sept 2026
Read the Spain brief - SGA· 18+
Sweden
Swedish licensing and moderate, truthful marketing are central requirements for betting and online casino advertising. Promotion of unlicensed gambling constitutes an offence. General marketing restrictions apply across media, while Bauer Media Outdoor imposes additional placement, format and disclosure requirements. The supplied results do not verify all statutory disclosures or channel-specific restrictions stated in the previous brief.
Checked 22 Sept 2026
Read the Sweden brief - UKGC· 18+
United Kingdom
Operators advertising betting, online casino and other licensed gambling to consumers in Great Britain need a Gambling Commission licence and must comply with the CAP and BCAP advertising codes. Creative must not strongly appeal to under-18s, and placement must not target media aimed at them. Promotions must disclose significant conditions prominently. This brief reflects the supplied evidence as at 22 September 2026; Northern Ireland-specific requirements and several previously reported changes remain unconfirmed.
Checked 22 Sept 2026
Read the United Kingdom brief - State· 21+
United States
US gambling advertising must be assessed by state and product. As reviewed on 22 September 2026, the supplied results support substantive New Jersey advertising guidance and detailed New York provisions, but not a complete advertising rule set for the seven priority regulators. Connecticut, Delaware and West Virginia official extracts provide only limited regulatory detail; Pennsylvania, Michigan and Rhode Island advertising specifications remain unconfirmed. New York rules are identified separately and must not be applied nationwide or treated as authorisation for online casino advertising.
Checked 22 Sept 2026
Read the United States brief
These briefs summarise public regulator guidance for planning purposes. They are not legal advice — confirm the current rules with your licensing counsel and the regulator before any campaign launch.
Plan a compliant campaign in these markets
Tell us about your brand, licensed markets and budget. We come back with a costed, compliance-checked media plan — no obligations.
- Licensed operators and affiliates only — every plan is compliance-checked before it goes live.
- Compliance-checked plan across Display, Video and DOOH within one business day.
- Deterministic, cookieless audiences with self-exclusion suppression built in.
- No lock-in: one-time campaign or a yearly plan, your call.
Reply within one business day