Online Casino Advertising
Acquire high-LTV players with high-impact creative and hard regulatory guardrails baked into every bid.
What you get
High-LTV player acquisition modelled on deposit value, not raw clicks.
High-impact video and rich media across entertainment and gaming inventory.
Weather and jackpot triggers that lift creative relevance automatically.
Automated 18+ filters plus CRM and self-exclusion suppression at bid time.
The challenge
Why Casino acquisition is hard
High CAC, low loyalty
Casino players compare bonuses and churn quickly. Acquisition must focus on deposit value, not raw clicks.
Creative restrictions
Many markets limit bonus messaging and imagery. Creative must work within the rules and still stand out.
Protecting vulnerable players
Exclusion lists and age checks must be enforced on every impression, not just audited afterwards.
Decisive moments
Activate when intent peaks
Evenings
Prime-time play
Weight delivery toward the evening and weekend hours when players are most active.
Jackpots
Jackpot triggers
Creative that updates when progressive jackpots reach headline levels.
Weather
Stay-in weather
Lift activity on rainy or cold days when entertainment time at home rises.
Launches
New games
Bursts around new slot, live casino and game-show releases.
Formats
Inventory & formats
High-impact video
Outstream, pre-roll and CTV across entertainment inventory.
Rich media
Interactive units that show game play without breaching creative rules.
Display
Premium publishers across lifestyle, entertainment and gaming.
DOOH
City-centre screens for brand launches in licensed markets.
Targeting
Audience control
- Value-based modelling on deposit behaviour, not clicks.
- Logged-in data activation for verified adult audiences.
- Lookalike audiences from high-value player segments.
- Frequency caps to avoid over-exposure.
Compliance
Guardrails in every bid
- Automated age filters at bid time for every market.
- CRM and self-exclusion suppression lists.
- Bonus-messaging rules applied per market.
- Brand-safety and content-age classification on all inventory.
Reporting
Measured on players, not clicks
Signups
Registrations attributed per market, channel and creative.
FTDs
First-time depositors and cost per FTD, reported weekly.
Compliance
Age, geo and exclusion checks logged for every impression.
Audience
Audience match accuracy verified above 95%.
FAQ
Casino advertising questions
Can you optimise for depositing players?
Yes. We optimise toward FTDs and deposit value using your conversion signals.
How do you handle bonus restrictions?
Creative and messaging are checked against each market's rules before launch.
Are self-excluded players suppressed?
Yes. Exclusion and CRM suppression lists are applied at bid time.
Which formats work best for casino?
High-impact video and rich media usually drive the strongest deposit value, supported by display for reach.
From brief to live campaign in four steps
No procurement cycles, no generic rate cards — a compliance-checked media plan built around your licences.
1. Scope the plan
You share licensed markets, formats and budget. We map available inventory and CPMs within one working day.
2. Compliance clearance
Creatives, age gates and registry suppression are configured and locked before anything goes live.
3. Launch across channels
Display, Video and DOOH activate together, with Audio, CTV and dynamic creative as add-ons.
4. Inspect, optimise and report
Delivery is inspected while it runs — bots, MFA sites and misclassified supply are cut — then optimised against FTD and CAC targets and closed with a placement-level quality report.
Talk to our iGaming team
Tell us about your brand, licensed markets and budget. We come back with a costed, compliance-checked media plan — no obligations.
- For operators and affiliates — every plan is compliance-checked before it goes live.
- Compliance-checked plan across Display, Video and DOOH within one business day.
- Deterministic, cookieless audiences with self-exclusion suppression built in.
- No lock-in: one-time campaign or a yearly plan, your call.
Reply within one business day
Request a custom media proposal
Tell us your licensed markets, campaign window and budget. We return a costed, compliance-checked plan across Display, Video and DOOH.
18+ / 19+ / 21+ / 24+ only. Built for iGaming.