Online casino advertising
Promote online casino, slots and live casino offers via Stockholm, with market-specific age limits and responsible gambling messaging.
Learn morePremium outdoor
DOOH & outdoor advertising in Stockholm
Outdoor and digital out-of-home for licensed iGaming brands in Stockholm, Sweden — screen selection, geofenced mobile retargeting and jurisdiction-specific compliance in one media plan.
Screens shown are examples. Through our programmatic ad networks we can source a much broader range of placements in Stockholm — request a custom screen list.
Outdoor rules in Sweden
Outdoor gambling ads permitted
Only Spelinspektionen licensees may market gambling (Spellagen 2018:1138). Konsumentverket's draft guidance KOVFS 2025:2 treats outdoor gambling ads as allowed in principle if moderate, but not in places meant for children and young people. Adoption of the draft is not confirmed.
- Marketing must be moderate (måttfull)
- No outdoor ads in places specifically for children and young people
- Show age limit and support-line contact details
Sources
- Konsumentverkets allmänna råd om marknadsföring av spel till konsumenter (KOVFS 2025:2) European Commission TRIS / Konsumentverket
- Marknadsföring för olicensierat spel Spelinspektionen, 10 June 2026
Last reviewed 15 October 2026. Checked weekly and when regulators publish changes. A summary for campaign planning, not legal advice.
Premium locations in Stockholm
Sweden
Stureplan
Stockholm
City-centre digital screens surrounding Stureplan and the Birger Jarlsgatan corridor — high-income audiences ahead of Allsvenskan and Champions League nights.
- 12 city-centre digital faces
- ≈95,000 daily pedestrians
Sweden
Mall of Scandinavia
Stockholm
Scandinavia's largest shopping mall, next to Friends Arena in Solna. It hosts Ocean Outdoor's double-sided 'The Icon' LED screen and the 'HALO' LED ring installation in the main atrium.
- The Icon: 41 m x 13 m (525 m²), 2048x640 px, double-sided (Ocean Outdoor). HALO: LED rings covering approx…
- Audience data on request
Sweden
Stockholm Central Station
Stockholm
Sweden's busiest railway station and the terminus of the Arlanda Express, directly linked to T-Centralen. Station-concourse advertising is sold by the station owner Jernhusen.
- Transit DOOH
- Over 200,000 visitors daily to the station complex (Jernhusen, cited on Wikipedia; figure dates from c. 2008)
Sweden
Sergels Torg
Stockholm
Stockholms centralaste plats med intensiv fotgängartrafik och digitala storformatsytor.
- LED Billboard
- Audience data on request
How a Stockholm outdoor campaign is built
Screen selection
Roadside LED, transit, mall and stadium screens shortlisted by reach, dwell time and audience fit.
Geofenced retargeting
Every booked screen is paired with mobile display and video inside a defined geofence.
Compliance gating
Local rule checks, age floors and responsible-gambling messaging enforced before delivery starts.
Why advertise outdoors in Stockholm
Stockholm gives brands a local foothold in Sweden. For sportsbook and casino operators that makes it a strong place to build brand recall with out-of-home advertising in Sweden. Commuters, shoppers and event crowds see the same message many times a week, and that repeat exposure makes later performance channels work harder.
Adyllic plans Stockholm outdoor campaigns as part of a wider programmatic media mix. Digital screens are chosen by audience fit, dwell time and daypart, and they are timed around the moments that matter for betting, such as matchdays, big tournaments and weekend fixtures. The 4 premium locations listed above are a starting point; the full screen list is built for your brief.
Compliance is built into the plan. Each campaign in Stockholm is checked against the gambling advertising rules that apply in Sweden, including age limits, where ads can be placed and the responsible-gambling messages that must appear. The checks happen before any impression is served, so your acquisition team can scale spend with confidence.
Frequently asked questions about DOOH in Stockholm
- What outdoor formats can iGaming brands book in Stockholm?
- Depending on availability, campaigns in Stockholm can combine roadside digital billboards, transit and station screens, shopping-centre panels, venue and stadium screens and place-based DOOH. We source inventory programmatically, so the screen list is built for each brief rather than taken from a fixed rate card.
- How are gambling advertising rules handled in Stockholm?
- Rules follow the jurisdiction that covers Stockholm in Sweden. Before delivery we check the operator's licence status where a local licence is required, apply the applicable minimum age, exclude screens near schools and youth venues where required, and add responsible-gambling messaging to creatives when the market demands it.
- Can a Stockholm DOOH campaign be measured against signups and FTDs?
- Yes. Screens are paired with geofenced mobile display and video, so people exposed near a screen can be reached again on their phones. Tracked signups, first-time deposits and cost per FTD are reported by screen cluster and daypart, which shows which Stockholm locations drive player acquisition.
- How quickly can a campaign go live in Stockholm?
- Programmatic screens can usually go live within days of creative approval. Premium or static formats in Stockholm may need longer booking windows, which we flag in the proposal together with the preliminary pricing.
Other cities in Sweden
Casino, betting and sportsbook advertising in Stockholm
Adyllic plans and buys media for online casino operators, sports betting brands and sportsbooks. Every campaign applies the age limits (18+, 19+, 21+ or 24+) and advertising rules of the market it runs in.
Sports betting advertising
Run sports betting campaigns via Stockholm timed around fixtures, matchdays and major tournaments.
Learn moreSportsbook acquisition
Drive sportsbook signups and first deposits from Stockholm, reported as cost per signup and cost per FTD alongside compliance checks.
Learn moreReal answers, real inventory
Talk to our iGaming team
Tell us about your brand, licensed markets and budget. We come back with a costed, compliance-checked media plan — no obligations.
- For operators and affiliates — every plan is compliance-checked before it goes live.
- Compliance-checked plan across Display, Video and DOOH within one business day.
- Deterministic, cookieless audiences with self-exclusion suppression built in.
- No lock-in: one-time campaign or a yearly plan, your call.
Reply within one business day
Request a custom media proposal
Tell us your licensed markets, campaign window and budget. We return a costed, compliance-checked plan across Display, Video and DOOH.
18+ / 19+ / 21+ / 24+ only. Built for iGaming.