About Adyllic

    Compliance-first premium advertising for licensed operators

    Adyllic is the programmatic ad network for licensed iGaming, betting and casino operators. Premium Display, Video and DOOH, powered by a hybrid identity framework and automated regulatory guardrails.

    +142%

    FTD growth

    -34%

    Lower CAC

    100%

    Audit-ready delivery

    30+

    Licensed markets

    Trusted by

    NordicBetLeoVegasBetssonCasumoUnibetMr Green888casinoRizkBet365ComeOnVideoslotsBetway
    Who we are

    One identity-driven engine for the entire player lifecycle

    We combine deterministic, logged-in identity with probabilistic, cookieless scale — all wrapped in real-time compliance enforcement. The result is acquisition you can defend in a licence review, measured against holdout control groups.

    Non-standard programmatic environments are strictly excluded from our Identity Graph nurturing. We activate only authenticated digital channels (YouTube, Google Network, premium sports publishers, live-score apps) and physical environments — never unauthenticated third-party networks or broker cookie segments.

    • Built exclusively for licensed iGaming, betting and casino operators — no grey-market supply.
    • Compliance Shield™ blocks non-compliant bids before they are served, in every market.
    • Hybrid identity framework: deterministic logged-in precision plus probabilistic cookieless scale.
    • Premium Display, Video and DOOH across 30+ regulated markets, live in days — not procurement cycles.
    Core tech pillars

    The Adyllic Framework

    Shield, Precision, Scale and Proof work as one system — every impression is compliant, identifiable, expansive and verified after it runs.

    The Shield

    Compliance First

    Zero-risk media execution. Automated 18+ age verification, geo-locking, and real-time self-exclusion (Spelpaus/GAMSTOP) suppression.

    • Pre-bid age-gate enforcement
    • Per-market creative rules
    • Self-exclusion registry sync
    100% Audit-Ready

    The Precision

    Deterministic Audiences

    Cookieless precision targeting. Match high-intent players using authenticated first-party login keys (YouTube, Google, Sports Publishers) and CRM sync.

    • Authenticated login matching
    • CRM retargeting sync
    • Cross-device identity graph
    Cookie-Free Identity

    The Scale

    Probabilistic Reach

    Unrivaled acquisition scale. Leverage location geofencing, stadium clusters, and contextual intent signals to expand your top-of-funnel reach.

    • Geofenced stadium clusters
    • Contextual intent signals
    • Cookieless top-of-funnel
    Max Volume Scale

    The Proof

    Delivery Assurance

    Media quality inspection at every stage. We check each placement before, during and after the campaign — and show exactly where the budget went.

    • Bot, crawler and MFA screening
    • Supply-path transparency checks
    • Placement-level delivery report
    Verified Delivery
    Adyllic Growth Engine

    Four lifecycle steps, one identity-driven engine

    From cookieless prospecting to logged-in nurturing, deterministic conversion and automated re-activation — every step runs inside the same compliance guardrails.

    01

    Step 1 · Prospecting

    Cookieless Context & Broad Intent Ingestion

    Probabilistic Scale & Cookieless Signals

    Capture broad, high-intent sports and casino audiences using cookieless contextual targeting on top-tier sports publishers, digital video, and geofenced outdoor clusters (stadiums, transit, pub networks).

    Contextual Sports Media
    Geo-Location Clusters
    Cookieless Ingestion
    02

    Step 2 · Intent Warm-Up

    Multi-Environment Matching & Trust Building

    Cross-Channel Logged-In Nurturing

    Identify and nurture high-intent audiences across authenticated digital channels (YouTube, Google Network, sports portals, live-score apps) and physical environments. Our Identity Graph connects interaction tokens across devices, serving sequential high-impact Video and Display storyboarding before peak matchday windows.

    YouTube & Publisher Logins
    Cross-Device Identity Graph
    Sequential Video Storyboarding
    03

    Step 3 · Conversion

    High-Intent Precision Retargeting & Dynamic Triggers

    Deterministic Precision & FTD Activation

    Deliver personalized deposit and bonus triggers at peak intent moments. Powered by 100% deterministic BankID/eID data, hashed login keys, and native self-exclusion API syncing for zero licensing risk.

    Deterministic BankID/eID
    Real-Time CRM Exclusions
    Dynamic Bonus Triggers
    04

    Step 4 · Retention & LTV Expansion

    Automated Re-Engagement & Incremental Lift

    Re-Activation & Churn Defense

    Automatically detect passive player accounts and trigger targeted re-activation campaigns across logged-in publisher networks ahead of major derbies and jackpot events. Measure real incremental FTD lift against control groups.

    Automated Re-Activation
    Churn Defense
    Incremental Lift Attribution

    Geo / Context Signal

    Authenticated Identity Graph

    Compliance Shield™ / CRM Exclusion

    FTD Conversion

    Hybrid Identity Framework

    Deterministic precision meets probabilistic scale

    Two data layers working together to solve cookieless player acquisition for licensed operators — without ever trading compliance for reach.

    Deterministic Data Layer

    Precision & Compliance Shield™

    Primary use cases

    • 18+ age verification
    • Spelpaus / GAMSTOP self-exclusion
    • CRM retargeting
    • Cross-device identity matching

    Data sources

    BankID / eID signals
    Hash-authenticated logins (YouTube / Google / Publisher)
    First-party CRM sync

    100% audit-ready & zero licensing risk.

    Probabilistic Data Layer

    Scale & Expansion Engine

    Primary use cases

    • Matchday stadium DOOH
    • High-LTV lookalike modelling
    • Regional geo-fencing
    • Contextual intent ingestion

    Data sources

    Cell-tower clusters
    IP pattern matching
    Publisher contextual signals
    Foot-traffic density

    Maximum cookieless scale across regulated markets.

    Identity Graph & Nurturing

    What we include — and strictly exclude

    Deterministic identity activation happens only inside authenticated, consented, audit-ready environments. Non-standard programmatic environments are hard-excluded to protect every licensed operator.

    Included environments

    • YouTube — authenticated Google account sessions
    • Major publisher logged-in environments (news, sports, finance)
    • Operator first-party CRM sync (consented player IDs)
    • BankID / eID verified identity signals
    • CTV logged-in app sessions (authenticated household profiles)

    Strictly excluded

    • Open-exchange / non-standard programmatic RTB environments
    • Unauthenticated third-party ad networks
    • Cookie-based tracking without verified login state
    • Arbitrary data-broker audience segments
    • Non-consented or shadow-profiled user pools

    Every environment above is enforced by Compliance Shield™ — exclusions cannot be overridden through programmatic arbitrage.

    Frequently asked questions

    How the Identity Graph reaches licensed iGaming players — safely.

    See the engine mapped to your licensed markets

    Tell us your brand, markets and budget. We come back with inventory, CPMs and guardrails — not a generic deck.

    Scenario Storytelling

    Where licensed players meet your brand

    Reach high-value audiences at the most critical moments of the player journey — from the roar of the stadium to the comfort of the home.

    Stadium Perimeters & Transit Hubs

    MATCHDAY DOOH

    Stadium Perimeters & Transit Hubs

    The arena pulse.

    Capture the surge of adrenaline when engagement peaks. Our geo-fenced DOOH placements target licensed players as they enter the stadium, sync'd with real-time match odds and live-score apps.

    • Hyper-local geo-targeting
    • Dynamic creative optimization
    • Real-time odds sync
    Lean-back Home Entertainment

    CTV & VIDEO PRE-ROLL

    Lean-back Home Entertainment

    The home sanctuary.

    Reach casino enthusiasts during high-attention video consumption. Our CTV integrations place your brand next to premium sports content and live streams in high definition.

    • Unskippable premium inventory
    • Household-level frequency capping
    • First-party identity graph
    Personalized Post-Win Celebration

    RETARGETING & CRM

    Personalized Post-Win Celebration

    The viral moment.

    Keep the momentum alive. Our retargeting sequences trigger automatically after a win, encouraging social sharing and long-term brand loyalty through personalized CRM flows.

    • Predictive churn prevention
    • Real-time reward deployment
    • Compliance Shield™ enforced

    Fully Licensed & Compliant In

    UKGC
    United Kingdom
    SGA
    Sweden
    MGA
    Malta
    KSA
    Netherlands

    Ready to scale your player base?

    Reach licensed players at every decisive moment — arena, home and celebration — backed by automated compliance guardrails.

    Contact Us to Start Your Campaign
    Social proof

    Trusted by licensed operators and affiliates

    We moved our full acquisition budget over because it was the first setup where compliance signed off before launch instead of after.
    Head of AcquisitionLicensed sportsbook, Nordics
    The logged-in identity layer gave us retargeting again after cookies died. FTD volume recovered inside two months.
    Performance DirectorMulti-market casino operator
    Placement-level reporting is what sold it internally — our regulator questions get answered from one export.
    Compliance LeadAffiliate group, UK & NL

    Compliant with the following gambling regulators in Europe, the USA and LATAM

    • Licensed and compliant with UKGC, United Kingdom
    • Licensed and compliant with Spelinspektionen, Sweden
    • Licensed and compliant with KSA, Netherlands
    • Licensed and compliant with MGA, Malta
    • Licensed and compliant with GGL, Germany
    • Licensed and compliant with DGA, Denmark
    • Licensed and compliant with ADM, Italy
    • Licensed and compliant with DGOJ, Spain
    • Licensed and compliant with ANJ, France
    • Licensed and compliant with NJDGE, New Jersey, USA
    • Licensed and compliant with PGCB, Pennsylvania, USA
    • Licensed and compliant with MGCB, Michigan, USA
    • Licensed and compliant with SPA, Brazil
    • Licensed and compliant with Coljuegos, Colombia
    • Licensed and compliant with MTC, Peru
    • Licensed and compliant with SCJ, Chile
    Real answers, real inventory

    Talk to our iGaming team

    Tell us about your brand, licensed markets and budget. We come back with a costed, compliance-checked media plan — no obligations.

    • Licensed operators and affiliates only — every plan is compliance-checked before it goes live.
    • Compliance-checked plan across Display, Video and DOOH within one business day.
    • Deterministic, cookieless audiences with self-exclusion suppression built in.
    • No lock-in: one-time campaign or a yearly plan, your call.

    Reply within one business day

    Company & contact

    Alternative contact (optional)

    Campaign scope

    Audio, CTV and dynamic creative are available as add-ons — mention them in your message.

    18+ / 21+ / 24+ only. We work exclusively with licensed operators.

    Request a custom media proposal

    Tell us your licensed markets, campaign window and budget. We return a costed, compliance-checked plan across Display, Video and DOOH.

    18+ / 21+ / 24+ only. Licensed operators exclusively.