Brazil betting and iGaming advertising compliance brief

Licensing and permitted advertising

SPA/MF, within the Ministry of Finance, regulates fixed-odds sports betting and regulated online casino gaming. ICLG reports that, from 1 January 2025, only companies incorporated in Brazil and authorised by SPA/MF may operate and advertise. This is not permission to advertise every gambling product.

• The principal framework includes Law No. 14,790/2023; advertising is also governed by Ordinance SPA/MF No. 1,231/2024 and CONAR's self-regulatory Annex X.
• Land-based casinos remain prohibited. Legal 500 also identifies online bingo as prohibited.
• The supplied results do not verify any individual operator's current authorisation.

Audience and age rules

Treat betting advertising as adult-only. Legal 500 reports mandatory “+18” warnings and prohibits targeting minors, self-excluded individuals and other vulnerable groups. The supplied excerpts establish the advertising age marker but do not independently reproduce the statutory minimum participation-age provision.

• ICLG states that advertisements must not appear in media targeting, or significantly consumed by, minors.
• ICLG reports that advertisers must use age verification to block access to betting content; the required implementation for programmatic inventory is unconfirmed.
• Personalised or promotional direct outreach requires prior opt-in consent and a clear opt-out mechanism.
• Advertising to self-excluded users must be suppressed.

Creative and content rules

Advertising must be clearly identifiable and factual. Legal 500 reports mandatory age and harm-risk notices occupying at least 10% of advertising area or duration, with spoken and written warnings where feasible. An additional industry source describes the warning as horizontal, legible and covering at least 10% of the advertisement's surface.

• July 2026 reporting confirms mandatory warnings about addiction and potential financial losses. Exact prescribed wording and the complete technical specifications are unconfirmed in the supplied excerpts.
• Do not promise certain winnings, imply control over outcomes, glamorise gambling, or present betting as a route to financial gain, social status or professional success.
• Sexualised or offensive content is prohibited under the rules described by Legal 500.
• Reuters reported that the July 2026 measures would prohibit easy-money claims and expert commentators inducing bets; the supplied excerpts do not separately confirm the commencement of the commentator provision.

Channel-specific rules

The supported general advertising restrictions apply across formats. The supplied results do not provide a verified national schedule of advertising hours, a complete CTV-specific regime or detailed outdoor placement distances.

• Display: include age and harm-risk warnings, observe the reported minimum warning-area requirement, and exclude media targeting or significantly consumed by minors. Exact digital age-verification mechanics are unconfirmed.
• Video/CTV: include age and harm-risk warnings. Legal 500 reports a minimum 10% advertising area or duration requirement and spoken and written notices where feasible. Exact broadcast or streaming time windows and CTV-specific implementation are unconfirmed.
• DOOH/outdoor: apply the general content and visible warning requirements. A Lexology result reports that Rio de Janeiro enacted Municipal Decree No. 58274 on 13 July 2026 concerning a ban on betting advertising in public spaces; covered locations, exceptions and implementation dates are unconfirmed.
• A committee-approved proposal lists outdoor, streaming, websites and numerous other channels for a broad ban, but the supplied results do not establish that proposal as enacted law.

Promotions and affiliates

Legal 500 states that operators and marketing agents must ensure promotional content complies with responsible-gambling, consumer-protection and public-order principles. Affiliate content must therefore remain identifiable as advertising and comply with the supported audience and creative restrictions.

• Apply prior opt-in and clear opt-out controls to personalised promotional outreach.
• Current product-by-product rules for bonuses, free bets, cashback, free spins and loyalty programmes are unconfirmed in the supplied excerpts; this is not confirmation that they are permitted.
• The reported committee-approved proposal would prohibit a broad range of promotional benefits and sponsorships. Do not treat those proposed prohibitions as current law.
• Specific affiliate registration requirements and liability allocation between operators, affiliates and media intermediaries are unconfirmed.

Recent and upcoming changes

July 2026 warning changes are supported by Reuters and 17 July reports from France 24 and RFI. KLA and TozziniFreire also report new July advertising measures. Full operative texts are not supplied, so additional requirements should not be inferred from headlines.

• KLA mentions prior verification requirements, but who must perform verification, its scope and its procedure are unconfirmed.
• Secondary sources refer to instruments numbered 1.964/2026 and 73/2026; their complete provisions and individual commencement dates are unconfirmed.
• September 2026 reporting describes a possible online casino ban and tighter sports betting advertising restrictions. Enactment and commencement are unconfirmed as at 22 September 2026.
• The supplied committee report and March 2026 bill report concern proposals, not verified nationwide bans in force.
• The IBJR excerpt claiming that no official advertising law exists conflicts with the later legal and news sources and is not used as the current baseline.

Sources

• ICLG — Gambling laws and regulations 2026: Brazil
• Legal 500 — Brazil gambling law
• Reuters — July 2026 advertising measures
• France 24 — Mandatory warnings reported on 17 July 2026
• KLA Advogados — Advertising requirements from July 2026
• Oddsgate — Warning layout and July 2026 instruments
• Lexology — Rio de Janeiro public-space advertising decree
• iGaming Business — Committee-approved advertising and sponsorship proposal
• iGaming Times — Brazil overview and September 2026 proposals