Regulatory guardrails applied before a bid is ever made — not after a regulator asks.
+142%
FTD growth
-34%
Lower CAC
100%
Audit-ready delivery
30+
Licensed markets
Trusted by
Shield, Precision, Scale and Proof work as one system — every impression is compliant, identifiable, expansive and verified after it runs.
The Shield
Zero-risk media execution. Automated 18+ age verification, geo-locking, and real-time self-exclusion (Spelpaus/GAMSTOP) suppression.
The Precision
Cookieless precision targeting. Match high-intent players using authenticated first-party login keys (YouTube, Google, Sports Publishers) and CRM sync.
The Scale
Unrivaled acquisition scale. Leverage location geofencing, stadium clusters, and contextual intent signals to expand your top-of-funnel reach.
The Proof
Media quality inspection at every stage. We check each placement before, during and after the campaign — and show exactly where the budget went.
Licence-scoped delivery per jurisdiction: UKGC, Spelinspektionen, MGA, KSA and LATAM.
Automated 18+/21+/24+ enforcement and age-verified inventory only.
Creative rule checks for wording, bonus claims and responsible-gaming messaging.
CRM and self-exclusion suppression with full audit-ready reporting.
Most iGaming media plans are built for reach first and audited afterwards. We invert that order.
Without Adyllic
With Adyllic
Compliance is not only about what an ad says — it is about where it ran. We inspect every placement before, during and after the campaign, so a licensed operator can prove delivery instead of trusting a dashboard.
Bots & crawlers
Non-human traffic dressed up as engaged players.
MFA sites
Made-for-advertising pages built to farm impressions.
Unauthorised supply
Resold paths where nobody can name the seller.
Stale exclusions
Block lists that were last updated seasons ago.
Pre-flight
Before a single euro moves, every channel, domain, app and screen on the plan is inspected for quality, ownership and expected supply path.
In-flight
While spend is live we separate genuine human delivery from bots, crawlers, made-for-advertising sites and wrongly classified inventory — and cut it off.
Post-flight
Every campaign closes with a placement-level delivery report: what was planned, what actually ran, what was blocked and why.
No procurement cycles, no generic rate cards — a compliance-checked media plan built around your licences.
You share licensed markets, formats and budget. We map available inventory and CPMs within one working day.
Creatives, age gates and registry suppression are configured and locked before anything goes live.
Display, Video and DOOH activate together, with Audio, CTV and dynamic creative as add-ons.
Delivery is inspected while it runs — bots, MFA sites and misclassified supply are cut — then optimised against FTD and CAC targets and closed with a placement-level quality report.
Every capability maps to a commercial outcome — growth you can defend in a licence review.
Pre-bid enforcement of age gates, self-exclusion registries and per-market creative rules.
Logged-in identity across YouTube, Google network, premium sports publishers and live-score apps.
Sequential storyboarding into peak intent windows instead of flat always-on frequency.
Display, Video and DOOH in a single buy, with Audio, CTV and dynamic creative as add-ons.
Plan in one working day, clearance and launch in the same week — not a procurement cycle.
Placement-level delivery logs — what was planned, what ran, what was blocked — ready for a regulator.
We build the plan around your licensed markets, formats and budget — no generic rate card.
Reach high-value audiences at the most critical moments of the player journey — from the roar of the stadium to the comfort of the home.
MATCHDAY DOOH
Stadium Perimeters & Transit Hubs
Capture the surge of adrenaline when engagement peaks. Our geo-fenced DOOH placements target licensed players as they enter the stadium, sync'd with real-time match odds and live-score apps.
CTV & VIDEO PRE-ROLL
Lean-back Home Entertainment
Reach casino enthusiasts during high-attention video consumption. Our CTV integrations place your brand next to premium sports content and live streams in high definition.
RETARGETING & CRM
Personalized Post-Win Celebration
Keep the momentum alive. Our retargeting sequences trigger automatically after a win, encouraging social sharing and long-term brand loyalty through personalized CRM flows.
Fully Licensed & Compliant In
Reach licensed players at every decisive moment — arena, home and celebration — backed by automated compliance guardrails.
Contact Us to Start Your Campaign“We moved our full acquisition budget over because it was the first setup where compliance signed off before launch instead of after.”
“The logged-in identity layer gave us retargeting again after cookies died. FTD volume recovered inside two months.”
“Placement-level reporting is what sold it internally — our regulator questions get answered from one export.”
Tell us about your brand, licensed markets and budget. We come back with a costed, compliance-checked media plan — no obligations.
Reply within one business day
Tell us your licensed markets, campaign window and budget. We return a costed, compliance-checked plan across Display, Video and DOOH.
18+ / 21+ / 24+ only. Licensed operators exclusively.