Premium supply
Curated publisher, video, app and digital outdoor placements.
Programmatic media buying
Compliant iGaming media buying across the funnel
Plan, activate and optimise premium programmatic campaigns around licensed markets, qualified audiences and measurable acquisition goals.
Adyllic execution layer
01
Premium supply
Curated publisher, video, app and digital outdoor placements.
02
Market controls
Age, geography, licence and exclusion rules applied before activation.
03
Transparent optimisation
Placement-level delivery and conversion reporting throughout the campaign.
Market controls
Age, geography, licence and exclusion rules applied before activation.
Transparent optimisation
Placement-level delivery and conversion reporting throughout the campaign.
Targeting built for sport and casino
Five layers plus casino context, bought on their own or together, so premium reach lands with the right adult audience when interest is highest.
Sports context
Sport, league, team, standings and match-ups chosen from odds and statistics: title races, derbies, relegation battles and upsets.
Match moments
Creative that follows the fixture: before kick-off, half-time, key moments and the final whistle, plus season starts, finals and the last rounds.
First-party data
Lookalikes from your best FTD cohorts through a data clean room, with consent and hashed data, and suppression of self-excluded players and existing customers.
Premium placements
Matchday takeovers, high-impact formats with attention floors, CTV and DOOH around stadiums and city centres.
Geography
A team's home city, the stadium on matchdays, sports bars and travelling fans, with mobile in step with CTV where the platform supports it.
Casino context
Jackpot levels, game launches and themes matched to editorial content, in entertainment and lifestyle environments for adults.
Inside the rules of each market
Targeting signals are not creative permissions. Every plan is checked against the market's rules before launch.
Odds as a signal
Odds decide which fixtures we prioritise; odds appear in the ad only where local rules allow it.
No athletes in the ad
Players and teams are context signals, never the face of the creative.
Adult audiences
No placement where the under-18 share is too high, age floors per market and live-sport time windows respected.
Measured on what decides your budget
Success is not CTR. Geo tests and matchday hold-outs show the effect on Signups, FTDs, Deposit Volume, ADV and Blended Cost per FTD.
Blended Cost per FTD
Total marketing cost divided by total FTDs: the measure premium reach should lower, even when the last click goes elsewhere.
Geo tests and hold-outs
Exposed regions against control regions, and matchdays with and without premium.
Reporting by context
Results by sport, team, moment and placement, so the next flight buys more of what works.
Programmatic media buying for online casino, sports betting and sportsbook brands
Adyllic plans and buys media for online casino operators, sports betting brands and sportsbooks. Every campaign applies the age limits (18+, 19+, 21+ or 24+) and advertising rules of the market it runs in.
Online casino advertising
Promote online casino, slots and live casino offers via Programmatic media buying, with market-specific age limits and responsible gambling messaging.
Learn moreSports betting advertising
Run sports betting campaigns via Programmatic media buying timed around fixtures, matchdays and major tournaments.
Learn moreSportsbook acquisition
Drive sportsbook signups and first deposits from Programmatic media buying, reported as cost per signup and cost per FTD alongside compliance checks.
Learn moreReal answers, real inventory
Build your iGaming growth plan
Tell us about your brand, licensed markets and budget. We come back with a costed, compliance-checked media plan — no obligations.
- For operators and affiliates — every plan is compliance-checked before it goes live.
- Compliance-checked plan across Display, Video and DOOH within one business day.
- Deterministic, cookieless audiences with self-exclusion suppression built in.
- No lock-in: one-time campaign or a yearly plan, your call.
Reply within one business day