iGaming advertising updates by market
Every material change to gambling and advertising rules since November 2023, market by market and regulator by regulator. We check each regulated market every week and scan regulator and legal news daily, so new changes are added as they happen.
2026
Italy denies tax deductions for gambling sponsorships banned by Decreto Dignità
Decree-Law 153/2026, in force 27 August 2026, made spending on sponsorships banned by the Decreto Dignità non-deductible from IRES and IRAP.
2025
Italy's new online concession regime starts operating
Legacy online concessions ended on 12 November 2025; from 13 November the new concessions applied, with SPID or CIE allowed for account opening.
ADM awards 52 online gaming concessions to 46 operators
On 17 September 2025 ADM awarded the new nine-year online concessions: 52 concessions to all 46 qualifying applicants.
AGCOM adopts a code of conduct for large influencers
AGCOM Decision 197/25/CONS, published 5 August 2025, set rules for influencers above 500,000 followers; its FAQ restates the gambling advertising ban.
2024
ADM launches the tender for new online gaming concessions
ADM opened the tender for online concessions under Decree 41/2024 on 18 December 2024: EUR 7 million per concession, up to five per group.
AGCOM fines a concessionaire for streamer-led promotion of its sites
AGCOM Decision 121/24/CONS fined Vincitù S.r.l. EUR 388,453.92 for social media promotion of its sites by a content creator under the Decreto Dignità ban.
Italy's online gaming reorder decree enters into force
Legislative Decree 41/2024 took effect on 4 April 2024, rebuilding Italy's online concession model and setting new player-protection duties.
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