Italy's new online concession regime starts operating
Legacy online concessions ended on 12 November 2025; from 13 November the new concessions applied, with SPID or CIE allowed for account opening.
By Oliwer Brewitz, Head of Marketing
Key changes
- Legacy concessions ended on 12 November 2025
- New concessions operating from 13 November 2025
- Account opening allowed via SPID or CIE from 13 November 2025
- One authorised site per concession
What changed
The technical extension of the legacy online concessions ran until 12 November 2025, the end date of the tender procedure. From 13 November 2025 the market operates under the concessions awarded under Legislative Decree 41/2024. ADM determination No. 704968 of 11 November 2025, in force from 13 November, lets concessionaires open gaming accounts using the public digital identity system (SPID) or the electronic identity card (CIE) as an alternative to collecting copies of an identity document and tax code, and lists the minimum data to collect, including mobile number and email. The concession agreement and ADM technical rules apply the decree's requirements, including one site per concession and the player-protection tools in Article 15.
What it means for advertising
With legacy brands and skins retired or merged, the number of consumer-facing gambling sites in Italy falls to one per concession. Faster digital onboarding makes the registration step simpler, but the Decreto Dignità ban still prevents acquisition advertising. The responsible-communication budget of 0.2% of net revenue becomes the main lawful outlet for concessionaire-funded messaging, on themes set by the government commission.
What operators should do
Check that each brand points to the single authorised site for its concession and that old domains no longer serve gaming. Update onboarding flows for SPID and CIE and the data required. Display the concession number and ADM logo on the site and apps. Plan the annual responsible-communication campaign around the themes the government commission sets, and keep evidence of the spend for ADM.
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