ADM awards 52 online gaming concessions to 46 operators
On 17 September 2025 ADM awarded the new nine-year online concessions: 52 concessions to all 46 qualifying applicants.
By Oliwer Brewitz, Head of Marketing
Key changes
- 52 concessions awarded to 46 operators
- Concessions run for nine years from award
- 35 days to file documents for signing the agreement
- Legacy concessions extended to 12 November 2025 for operators joining the technical extension
What changed
ADM's Games Directorate awarded the online concessions on 17 September 2025 (determination No. 594211). By the 30 May 2025 deadline 46 operators had applied; all were admitted after the commission's review and the checks on requirements. The award list gives 52 concessions in total: most operators received one, while four received two or three. Winners had 35 days from publication of the list to file the documents needed to sign the concession agreement. ADM had extended the procedure to 12 November 2025 and extended the existing concessions to the same date for operators that joined a paid technical extension.
What it means for advertising
The award fixes the licensed market for the next nine years. Only these concession holders may offer the covered games online in Italy, and each concession runs a single site. Advertisers and media owners can use the published list to check that any Italian gambling brand they deal with belongs to a current concessionaire, though the advertising ban still applies to all of them.
What operators should do
Awarded operators should complete the contract documents within the 35-day window and prepare the migration of accounts and domains. Operators without a new concession had to follow ADM's wind-down rules, including notifying account holders and repaying balances. Keep supplier and affiliate lists aligned with the awarded concession structure. Media owners and agencies should update their internal lists of licensed brands so that campaigns, including any informational formats, only reference current concession holders.
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