DOOH & outdoor advertising in Sweden
Plan, buy and traffic licence-gated outdoor campaigns across Sweden — roadside LED, transit, stadium and retail screens, each paired with geofenced mobile retargeting and market-specific compliance controls.
The cities and locations listed here are examples of our inventory. Through our programmatic ad networks we can access a much broader range of outdoor screens in Sweden — request a custom screen list for your target city.
Outdoor rules in Sweden
Outdoor gambling ads permitted
Only Spelinspektionen licensees may market gambling (Spellagen 2018:1138). Konsumentverket's draft guidance KOVFS 2025:2 treats outdoor gambling ads as allowed in principle if moderate, but not in places meant for children and young people. Adoption of the draft is not confirmed.
- Marketing must be moderate (måttfull)
- No outdoor ads in places specifically for children and young people
- Show age limit and support-line contact details
Sources
- Konsumentverkets allmänna råd om marknadsföring av spel till konsumenter (KOVFS 2025:2) European Commission TRIS / Konsumentverket
- Marknadsföring för olicensierat spel Spelinspektionen, 10 June 2026
Last reviewed 15 October 2026. Checked weekly and when regulators publish changes. A summary for campaign planning, not legal advice.
Outdoor advertising by city
Gothenburg
DOOH & outdoor in Gothenburg
Helsingborg
DOOH & outdoor in Helsingborg
Jönköping
DOOH & outdoor in Jönköping
Linköping
DOOH & outdoor in Linköping
Malmö
DOOH & outdoor in Malmö
Norrköping
DOOH & outdoor in Norrköping
Örebro
DOOH & outdoor in Örebro
Stockholm
DOOH & outdoor in Stockholm
Uppsala
DOOH & outdoor in Uppsala
Västerås
DOOH & outdoor in Västerås
Premium locations in Sweden
Landmark screens from the global network, with the network's own screen type and daily impression figures.
Stureplan
Stockholm
City-centre digital screens surrounding Stureplan and the Birger Jarlsgatan corridor — high-income audiences ahead of Allsvenskan and Champions League nights.
- 12 city-centre digital faces
- ≈95,000 daily pedestrians
Mall of Scandinavia
Stockholm
Scandinavia's largest shopping mall, next to Friends Arena in Solna. It hosts Ocean Outdoor's double-sided 'The Icon' LED screen and the 'HALO' LED ring installation in the main atrium.
- The Icon: 41 m x 13 m (525 m²), 2048x640 px, double-sided (Ocean Outdoor). HALO: LED rings covering approx…
- Audience data on request
Stockholm Central Station
Stockholm
Sweden's busiest railway station and the terminus of the Arlanda Express, directly linked to T-Centralen. Station-concourse advertising is sold by the station owner Jernhusen.
- Transit DOOH
- Over 200,000 visitors daily to the station complex (Jernhusen, cited on Wikipedia; figure dates from c. 2008)
Avenyn
Gothenburg
Göteborgs paradgata med digitala skärmar som når shoppare, turister och pendlare.
- Digital Screen
- Audience data on request
Sergels Torg
Stockholm
Stockholms centralaste plats med intensiv fotgängartrafik och digitala storformatsytor.
- LED Billboard
- Audience data on request
Formats we run in Sweden
Large-format and spectacular DOOH
Roadside LED, landmark canvases and stadium perimeter screens.
City and transit screens
Metro, rail, airport and mall networks for frequency in urban cores.
Synced mobile retargeting
Geofenced mobile display and video around every booked screen.
Bookings in Sweden are released only after licence verification, with local responsible-gambling messaging and age gating on every frame. 18+ / 19+ / 21+ / 24+ where applicable.
Regulator and advertising rules in Sweden
Every outdoor booking in Sweden is checked against the rules below before creative is trafficked.
- Licence framework
- Spelinspektionen licence and moderation rules
- Minimum age
- 18+ creative and targeting floor enforced before screens go live.
- Display, video and outdoor rules
- Licensed advertisers only, responsible-gambling and self-exclusion messaging on every frame, and no placement near schools, youth venues or audiences we cannot age-verify.
Talk to our iGaming team
Tell us about your brand, licensed markets and budget. We come back with a costed, compliance-checked media plan — no obligations.
- For operators and affiliates — every plan is compliance-checked before it goes live.
- Compliance-checked plan across Display, Video and DOOH within one business day.
- Deterministic, cookieless audiences with self-exclusion suppression built in.
- No lock-in: one-time campaign or a yearly plan, your call.
Reply within one business day
Request a custom media proposal
Tell us your licensed markets, campaign window and budget. We return a costed, compliance-checked plan across Display, Video and DOOH.
18+ / 19+ / 21+ / 24+ only. Built for iGaming.