Adyllic
    Germany
    Munich
    Compliance Shield™

    Advertise at Allianz Arena

    Stadium/arena DOOH in Munich

    FC Bayern's home stadium. It has a digital LED perimeter that includes a camera-facing second row, used for club and commercial-partner content on broadcast matchdays.

    Outdoor rules in Germany

    Outdoor gambling ads permitted

    Only licensees on the GGL whitelist may advertise (§ 5 GlüStV 2021). The treaty sets no outdoor-specific or school-distance rule; general limits apply and individual licence conditions may add media-specific terms. The treaty's evaluation, due by 31 December 2026, is reviewing advertising.

    • Ads must not target minors or similarly vulnerable groups
    • In sports venues, umbrella-brand advertising only
    • No TV or internet ads for online casino, slots or poker between 06:00 and 21:00

    Sources

    Last reviewed 15 October 2026. Checked weekly and when regulators publish changes. A summary for campaign planning, not legal advice.

    Screens

    Over 370 linear metres of LED perimeter: 252 m camera arc plus 120 m second row, 4K-broadcast capable…

    Foot traffic

    Audience data on request

    Impressions

    Audience data on request

    Geofencing

    Mobile retargeting geofence available on request

    Available formats

    DOOHSports audioSynced videoMobile retargeting

    Compliance guardrails

    • GGL whitelist licence verification
    • 18+ and German-language RG messaging
    • Virtual slot/casino ads follow GlüStV 2021 channel rules

    Relevant inventory in Germany

    Pair the screens at Munich with licensed digital reach and live event packages in the same market — every line runs through Compliance Shield™.

    Casino, betting and sportsbook advertising in Allianz Arena

    Adyllic plans and buys media for online casino operators, sports betting brands and sportsbooks. Every campaign applies the age limits (18+, 21+ or 24+) and advertising rules of the market it runs in.

    Online casino advertising

    Promote online casino, slots and live casino offers via Allianz Arena, with market-specific age limits and responsible gambling messaging.

    Learn more

    Sports betting advertising

    Run sports betting campaigns via Allianz Arena timed around fixtures, matchdays and major tournaments.

    Learn more

    Sportsbook acquisition

    Drive sportsbook signups and first deposits from Allianz Arena, reported as cost per signup and cost per FTD alongside compliance checks.

    Learn more
    Problem & solution

    Growth in regulated markets breaks on compliance

    Most iGaming media plans are built for reach first and audited afterwards. We invert that order.

    Without Adyllic

    • Open exchanges leak spend into unlicensed and non-compliant supply.
    • Age-gating and self-exclusion are checked after delivery, not before the bid.
    • Cookie deprecation wiped out the audiences your retargeting depended on.
    • Budget disappears into bots, made-for-advertising sites and wrongly classified channels that never surface in a standard report.
    • Exclusion lists go stale and resold supply paths hide who actually served the ad.
    • Reporting can't prove to a regulator where an impression actually ran.

    With Adyllic

    • Licence-gated inventory only — every publisher and screen is pre-vetted per market.
    • Pre-bid guardrails enforce 18+/21+/24+ and registry suppression before an impression exists.
    • Deterministic logged-in identity plus cookieless context replaces third-party cookies.
    • Independent inspection of every placement filters bots, MFA sites and misclassified inventory while spend is still moving.
    • Exclusion lists maintained continuously and supply paths checked back to the authorised seller.
    • Placement-level audit trail exported for compliance teams and licensing authorities.
    How it works

    From brief to live campaign in four steps

    No procurement cycles, no generic rate cards — a compliance-checked media plan built around your licences.

    1. 1. Scope the plan

      You share licensed markets, formats and budget. We map available inventory and CPMs within one working day.

    2. 2. Compliance clearance

      Creatives, age gates and registry suppression are configured and locked before anything goes live.

    3. 3. Launch across channels

      Display, Video and DOOH activate together, with Audio, CTV and dynamic creative as add-ons.

    4. 4. Inspect, optimise and report

      Delivery is inspected while it runs — bots, MFA sites and misclassified supply are cut — then optimised against FTD and CAC targets and closed with a placement-level quality report.

    Features & benefits

    What you actually get out of it

    Every capability maps to a commercial outcome — growth you can defend in a licence review.

    Zero licensing risk

    Pre-bid enforcement of age gates, self-exclusion registries and per-market creative rules.

    Deterministic reach

    Logged-in identity across YouTube, Google network, premium sports publishers and live-score apps.

    Lower CAC

    Sequential storyboarding into peak intent windows instead of flat always-on frequency.

    One omnichannel plan

    Display, Video and DOOH in a single buy, with Audio, CTV and dynamic creative as add-ons.

    Live in days

    Plan in one working day, clearance and launch in the same week — not a procurement cycle.

    Audit-ready by default

    Placement-level delivery logs — what was planned, what ran, what was blocked — ready for a regulator.

    Why operators pick Adyllic

    • Built for operators and affiliates — every plan is compliance-checked
    • Compliance Shield™ blocks non-compliant bids before they are served
    • Transparent CPMs with no hidden arbitrage layer
    • Verified delivery — every placement inspected before, during and after the campaign
    Social proof

    Trusted by operators and affiliates in regulated markets

    “We moved our full acquisition budget over because it was the first setup where compliance signed off before launch instead of after.”
    Head of AcquisitionLicensed sportsbook, Nordics
    “The logged-in identity layer gave us retargeting again after cookies died. FTD volume recovered inside two months.”
    Performance DirectorMulti-market casino operator
    “Placement-level reporting is what sold it internally — our regulator questions get answered from one export.”
    Compliance LeadAffiliate group, UK & NL
    Real answers, real inventory

    Talk to our iGaming team

    Tell us about your brand, licensed markets and budget. We come back with a costed, compliance-checked media plan — no obligations.

    • For operators and affiliates — every plan is compliance-checked before it goes live.
    • Compliance-checked plan across Display, Video and DOOH within one business day.
    • Deterministic, cookieless audiences with self-exclusion suppression built in.
    • No lock-in: one-time campaign or a yearly plan, your call.

    Reply within one business day

    Request a custom media proposal

    Tell us your licensed markets, campaign window and budget. We return a costed, compliance-checked plan across Display, Video and DOOH.

    Contact Us to Start Your Campaign

    18+ / 21+ / 24+ only. Built for iGaming.