Brazil bans fixed-odds betting and its advertising by provisional measure
Provisional Measure 1,394 of 25 September 2026 prohibits fixed-odds betting and its advertising, and ends existing authorisations after 30 days.
By Oliwer Brewitz, Head of Marketing
Key changes
- Fixed-odds betting, including online games, prohibited in Brazil
- Existing authorisations end 30 days after publication; no new licences
- Advertising, marketing and sponsorship banned in any medium
- Platforms, app stores and payment providers must block betting services
- Advertising and sponsorship to be removed within 10 days
What changed
Provisional Measure (Medida Provisória) No. 1,394 of 25 September 2026, published in an extra edition of the Diário Oficial da União and in force from publication, prohibits operating, offering, intermediating and advertising fixed-odds betting in Brazil, online and offline. This covers real sports events and virtual online games, operators based abroad that serve people in Brazil, and bets authorised by states. New authorisations are barred and pending applications lapse. Existing authorisations end 30 days after publication, without refund of the grant fee or compensation. Within 10 days operators must take sites and apps offline and remove advertising and sponsorship. Open bets are voided and refunded. A provisional measure has the force of law but must be converted by Congress to remain in force.
What it means for advertising
Advertising, marketing and sponsorship of fixed-odds betting are banned in any medium, and are treated as abusive advertising under the Consumer Protection Code. Older content in which betting advertising is incidental is exempt. Internet application providers must prevent and remove betting content, and app stores and operating systems must block prohibited services, with fines of up to 10% of the group's Brazilian revenue, capped at R$50 million per infringement. Financial institutions are barred from processing betting transactions. For display, video/CTV and DOOH, this means removing all betting creative and sponsorship assets.
What operators should do
Operators should follow the measure's shutdown, refund and data-reporting duties, including the two-day deadline to secure refund funds and report data to the SPA and financial institutions, which carries daily fines of R$200,000. Agencies and media owners should remove betting creative, sponsorship signage and listings within the 10-day window and keep records. All parties should monitor how Congress handles the measure.
Full rules: Brazil regulation brief · All Brazil updates