Brazil launches a centralised self-exclusion platform for betting
A national self-exclusion platform, set by SPA Ordinance 2,579 of 7 November 2025, went live in December 2025 covering all authorised operators.
By Oliwer Brewitz, Head of Marketing
Key changes
- Single request blocks access to all authorised operators
- Excluded CPFs cannot open new accounts
- Excluded individuals can be removed from betting advertising
- Operator-level self-exclusion remains mandatory
What changed
Ordinance SPA/MF No. 2,579 and Normative Instruction SPA/MF No. 31, both of 7 November 2025, set rules for centralised self-exclusion. The government made the platform available on 10 December 2025. In one request, a bettor can block access to all accounts they hold with authorised federal betting operators, and their CPF (tax number) becomes unavailable for new registrations. The SPA's regulatory agenda records the platform as completed and in force since December 2025. Operators must still offer self-exclusion on their own sites and apps.
What it means for advertising
According to the government's announcement, a self-excluded person's CPF can also be made unavailable for receiving betting advertising. Combined with Ordinance 1,231's ban on marketing to self-excluded players, this is likely to require operators to suppress these individuals across CRM, email, SMS and audience-based digital targeting. Broad-reach channels such as DOOH and linear video are less directly affected, but addressable formats such as CTV and programmatic display will need suppression lists.
What operators should do
Operators should connect their account and CRM systems to the central self-exclusion data, block new registrations from excluded CPFs, and refresh suppression lists for all addressable media. Agencies running data-driven campaigns should confirm with the operator how excluded audiences are removed before activation, including on CTV and programmatic display. Compliance teams should test the suppression process regularly and keep evidence.
Full rules: Brazil regulation brief · All Brazil updates