Brazil opens its regulated betting market
On 1 January 2025 Brazil's regulated market began, with authorised operators offering fixed-odds betting nationwide under SPA supervision.
By Oliwer Brewitz, Head of Marketing
Key changes
- Regulated fixed-odds betting market live from 1 January 2025
- Only authorised operators may offer and advertise betting
- Operator activity monitored through SIGAP
What changed
On 1 January 2025 the regulated fixed-odds betting market began operating in Brazil. Companies authorised by the Ministry of Finance were able to offer fixed-odds betting, including online games, nationwide, with their activity monitored through the Sistema de Gestão de Apostas (SIGAP). The full set of 2024 ordinances, covering authorisation, payments, technical standards, anti-money laundering, monitoring, sanctions and responsible gambling and advertising, applied from that point. In December 2024 an interministerial working group of the Ministries of Finance, Health and Sport and the Secretariat of Social Communication was set up to address mental health and problem gambling.
What it means for advertising
From this date only authorised operators can lawfully advertise betting in Brazil, and all their advertising is subject to Ordinance 1,231, including the mandatory 18+ and risk warnings and the restrictions on reaching minors. This is likely to make authorisation checks a standard step for publishers, broadcasters and out-of-home owners accepting betting campaigns, and to bring the regulator's monitoring to bear on campaigns across display, video/CTV and DOOH.
What operators should do
Operators should keep SIGAP reporting, responsible gambling tools and advertising controls running together, since the SPA monitors all three. Marketing teams should keep an auditable record showing that each campaign met Ordinance 1,231, including warning size and audience checks. Agencies should confirm the authorised brand list before each flight, and media owners should refuse bookings for brands that are not authorised.
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