Brazil sets payment and licensing rules for betting operators
SPA Ordinances 615 (16 April 2024) on payment transactions and 827 (21 May 2024) on authorisation set the rules for applying to operate in Brazil.
By Oliwer Brewitz, Head of Marketing
Key changes
- Ordinance 615/2024 sets payment transaction rules
- Ordinance 827/2024 sets authorisation requirements and procedure
- Further 2024 ordinances cover SIGAP data, AML, game certification, monitoring and sanctions
What changed
The SPA issued Ordinance SPA/MF No. 615 of 16 April 2024, which governs payment transactions for fixed-odds betting, and Ordinance SPA/MF No. 827 of 21 May 2024, which sets the requirements and procedure for authorisation to operate. These were followed by further ordinances in May to July 2024 on betting systems and data supply to the SIGAP management system (No. 722), anti-money laundering controls (No. 1,143), technical requirements and certification of online games and live studios (No. 1,207), payment of social allocations (No. 1,212), monitoring and supervision (No. 1,225) and the sanctions regime (No. 1,233).
What it means for advertising
These ordinances do not regulate creative content directly, but they define who may advertise. Only operators authorised under the ordinance framework can lawfully operate and promote betting in Brazil once the regulated market starts. Advertising and media partners are likely to need to check that a betting brand is on the Ministry of Finance's authorised list before accepting campaigns, and payment and technical requirements shape which products and brands can appear in advertising.
What operators should do
Operators should confirm that their application, payment arrangements, SIGAP data supply and certified games meet the ordinance requirements, and keep their authorised brand list current. Agencies should build a verification step into campaign onboarding that checks the advertiser's legal entity and brands against the official list of authorised operators. Media owners should record these checks so they can show due diligence if challenged.
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