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Brazil · SPA · 30 January 2024

Brazil creates the Secretariat of Prizes and Betting (SPA)

Decree No. 11,907 of 30 January 2024 created the SPA within the Ministry of Finance as the federal regulator for fixed-odds betting.

By , Head of Marketing

Key changes

  • Decree No. 11,907/2024 created the SPA within the Ministry of Finance
  • SPA became the federal authority for authorising and supervising betting operators
  • SPA tasked with issuing implementing ordinances, including on advertising

What changed

Decree No. 11,907 of 30 January 2024 created the Secretaria de Prêmios e Apostas (SPA) inside the Ministry of Finance. The SPA became the body responsible for regulating, authorising, monitoring and sanctioning fixed-odds betting operators under Law 14,790/2023. It went on to publish the 2024 regulatory agenda and the series of ordinances that set authorisation, payment, technical, anti-money laundering, monitoring, sanctions and advertising rules ahead of the regulated market opening on 1 January 2025.

What it means for advertising

With a dedicated federal regulator in place, betting advertising in Brazil moved from a largely self-regulated area to one with a named supervisory authority. The SPA later issued the rules on responsible gambling and marketing, and it supervises operators' compliance, including their responsibility for affiliates. Agencies and media owners working with betting brands are likely to see the SPA's ordinances, rather than general advertising practice alone, become the main reference for what can run on display, video and out-of-home channels.

What operators should do

Operators and their agencies should follow SPA publications, including its regulatory agenda and public consultations, as the primary source of rule changes. Compliance owners should be assigned to track SPA ordinances and normative instructions, which are published in the Diário Oficial da União, and to brief marketing teams when new requirements take effect. Agencies should build regular checks of SPA updates into campaign planning.

Full rules: Brazil regulation brief · All Brazil updates

Sources

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