DOOH & outdoor advertising in Massachusetts
Outdoor and digital out-of-home campaigns across Massachusetts (MA) — from Boston to Boston — planned against the licence conditions that apply in this jurisdiction.
The cities listed here are examples. Through our programmatic ad networks we can access a much broader range of screens across Massachusetts.
Outdoor rules in United States
Outdoor gambling ads restricted
Only state-licensed operators may advertise, and only in states with legal betting or iGaming. Outdoor is allowed with state limits: Massachusetts (205 CMR 256) bars ads at schools and where 25% of the audience is under 21, and Ohio (OAC 3775-16-08) bars campus advertising. Check each state's rules.
- No ads at K-12 schools or aimed at college campuses (MA, OH)
- Digital billboards must show responsible-gaming messaging throughout (MA 256.06)
- No ads aimed at under-21s
Sources
- 205 CMR 256.00: Sports Wagering Advertising Massachusetts Gaming Commission
- Rule 3775-16-08 Advertising Ohio Casino Control Commission, 15 October 2022
Last reviewed 5 November 2026. Checked weekly and when regulators publish changes. A summary for campaign planning, not legal advice.
Cities in Massachusetts
Boston
DOOH & outdoor in Boston
Worcester
DOOH & outdoor in Worcester
Springfield
DOOH & outdoor in Springfield
Cambridge
DOOH & outdoor in Cambridge
Lowell
DOOH & outdoor in Lowell
Brockton
DOOH & outdoor in Brockton
New Bedford
DOOH & outdoor in New Bedford
Quincy
DOOH & outdoor in Quincy
Lynn
DOOH & outdoor in Lynn
Fall River
DOOH & outdoor in Fall River
Screens in Massachusetts go live only after licence verification for this jurisdiction, with age gating and responsible-gambling messaging on every frame.
Talk to our iGaming team
Tell us about your brand, licensed markets and budget. We come back with a costed, compliance-checked media plan — no obligations.
- For operators and affiliates — every plan is compliance-checked before it goes live.
- Compliance-checked plan across Display, Video and DOOH within one business day.
- Deterministic, cookieless audiences with self-exclusion suppression built in.
- No lock-in: one-time campaign or a yearly plan, your call.
Reply within one business day
Request a custom media proposal
Tell us your licensed markets, campaign window and budget. We return a costed, compliance-checked plan across Display, Video and DOOH.
18+ / 19+ / 21+ / 24+ only. Built for iGaming.