Online casino advertising
Promote online casino, slots and live casino offers via Lima, with market-specific age limits and responsible gambling messaging.
Learn morePremium outdoor
DOOH & outdoor advertising in Lima
Outdoor and digital out-of-home for licensed iGaming brands in Lima, Peru — screen selection, geofenced mobile retargeting and jurisdiction-specific compliance in one media plan.
Screens shown are examples. Through our programmatic ad networks we can source a much broader range of placements in Lima — request a custom screen list.
Outdoor rules in Peru
Outdoor gambling ads permitted
Only MINCETUR-authorised platforms may advertise or sponsor (Law 31557, arts. 30–31). Ads must not include or target minors. Media-specific rules sit in Supreme Decree 005-2023-MINCETUR. No outdoor-specific ban was found.
- Advertiser must be MINCETUR-authorised
- No minors in ads and no messages aimed at them
Sources
- Ley N° 31557, que regula la explotación de los juegos a distancia y apuestas deportivas a distancia El Peruano, 13 August 2022
- Aprueban el reglamento de la Ley No. 31557 Salazar & Zúñiga Abogados, 13 October 2023
Last reviewed 15 October 2026. Checked weekly and when regulators publish changes. A summary for campaign planning, not legal advice.
Premium locations in Lima
Peru
Óvalo Gutiérrez
Lima
A busy roundabout on the Miraflores–San Isidro border, ringed by restaurants, cinemas and premium shops. It has a large LED screen that has shown 3D content, plus a Clear Channel 'Wall Screen' that can be seen from every street entering the óvalo.
- LG LED screen of 140 m², 6.9 mm pixel pitch, on a RedBay building between Av. Santa Cruz and Av…
- PD97: projected to exceed 4M impressions/month among ABC audiences (Clear Channel via Mercado Negro, Nov 2023)
Peru
Javier Prado
Lima
Una de las avenidas más transitadas de Lima con pantallas LED en el corredor financiero de San Isidro.
- LED Billboard
- Audience data on request
How a Lima outdoor campaign is built
Screen selection
Roadside LED, transit, mall and stadium screens shortlisted by reach, dwell time and audience fit.
Geofenced retargeting
Every booked screen is paired with mobile display and video inside a defined geofence.
Compliance gating
Local rule checks, age floors and responsible-gambling messaging enforced before delivery starts.
Why advertise outdoors in Lima
Lima gives brands a local foothold in Peru. For sportsbook and casino operators that makes it a strong place to build brand recall with out-of-home advertising in Peru. Commuters, shoppers and event crowds see the same message many times a week, and that repeat exposure makes later performance channels work harder.
Adyllic plans Lima outdoor campaigns as part of a wider programmatic media mix. Digital screens are chosen by audience fit, dwell time and daypart, and they are timed around the moments that matter for betting, such as matchdays, big tournaments and weekend fixtures. The 2 premium locations listed above are a starting point; the full screen list is built for your brief.
Compliance is built into the plan. Each campaign in Lima is checked against the gambling advertising rules that apply in Peru, including age limits, where ads can be placed and the responsible-gambling messages that must appear. The checks happen before any impression is served, so your acquisition team can scale spend with confidence.
Frequently asked questions about DOOH in Lima
- What outdoor formats can iGaming brands book in Lima?
- Depending on availability, campaigns in Lima can combine roadside digital billboards, transit and station screens, shopping-centre panels, venue and stadium screens and place-based DOOH. We source inventory programmatically, so the screen list is built for each brief rather than taken from a fixed rate card.
- How are gambling advertising rules handled in Lima?
- Rules follow the jurisdiction that covers Lima in Peru. Before delivery we check the operator's licence status where a local licence is required, apply the applicable minimum age, exclude screens near schools and youth venues where required, and add responsible-gambling messaging to creatives when the market demands it.
- Can a Lima DOOH campaign be measured against signups and FTDs?
- Yes. Screens are paired with geofenced mobile display and video, so people exposed near a screen can be reached again on their phones. Tracked signups, first-time deposits and cost per FTD are reported by screen cluster and daypart, which shows which Lima locations drive player acquisition.
- How quickly can a campaign go live in Lima?
- Programmatic screens can usually go live within days of creative approval. Premium or static formats in Lima may need longer booking windows, which we flag in the proposal together with the preliminary pricing.
Casino, betting and sportsbook advertising in Lima
Adyllic plans and buys media for online casino operators, sports betting brands and sportsbooks. Every campaign applies the age limits (18+, 19+, 21+ or 24+) and advertising rules of the market it runs in.
Sports betting advertising
Run sports betting campaigns via Lima timed around fixtures, matchdays and major tournaments.
Learn moreSportsbook acquisition
Drive sportsbook signups and first deposits from Lima, reported as cost per signup and cost per FTD alongside compliance checks.
Learn moreReal answers, real inventory
Talk to our iGaming team
Tell us about your brand, licensed markets and budget. We come back with a costed, compliance-checked media plan — no obligations.
- For operators and affiliates — every plan is compliance-checked before it goes live.
- Compliance-checked plan across Display, Video and DOOH within one business day.
- Deterministic, cookieless audiences with self-exclusion suppression built in.
- No lock-in: one-time campaign or a yearly plan, your call.
Reply within one business day
Request a custom media proposal
Tell us your licensed markets, campaign window and budget. We return a costed, compliance-checked plan across Display, Video and DOOH.
18+ / 19+ / 21+ / 24+ only. Built for iGaming.