DOOH & outdoor advertising in Peru
Plan, buy and traffic licence-gated outdoor campaigns across Peru — roadside LED, transit, stadium and retail screens, each paired with geofenced mobile retargeting and market-specific compliance controls.
The cities and locations listed here are examples of our inventory. Through our programmatic ad networks we can access a much broader range of outdoor screens in Peru — request a custom screen list for your target city.
Outdoor rules in Peru
Outdoor gambling ads permitted
Only MINCETUR-authorised platforms may advertise or sponsor (Law 31557, arts. 30–31). Ads must not include or target minors. Media-specific rules sit in Supreme Decree 005-2023-MINCETUR. No outdoor-specific ban was found.
- Advertiser must be MINCETUR-authorised
- No minors in ads and no messages aimed at them
Sources
- Ley N° 31557, que regula la explotación de los juegos a distancia y apuestas deportivas a distancia El Peruano, 13 August 2022
- Aprueban el reglamento de la Ley No. 31557 Salazar & Zúñiga Abogados, 13 October 2023
Last reviewed 15 October 2026. Checked weekly and when regulators publish changes. A summary for campaign planning, not legal advice.
Outdoor advertising by city
Lima
DOOH & outdoor in Lima
Premium locations in Peru
Landmark screens from the global network, with the network's own screen type and daily impression figures.
Óvalo Gutiérrez
Lima
A busy roundabout on the Miraflores–San Isidro border, ringed by restaurants, cinemas and premium shops. It has a large LED screen that has shown 3D content, plus a Clear Channel 'Wall Screen' that can be seen from every street entering the óvalo.
- LG LED screen of 140 m², 6.9 mm pixel pitch, on a RedBay building between Av. Santa Cruz and Av…
- PD97: projected to exceed 4M impressions/month among ABC audiences (Clear Channel via Mercado Negro, Nov 2023)
Javier Prado
Lima
Una de las avenidas más transitadas de Lima con pantallas LED en el corredor financiero de San Isidro.
- LED Billboard
- Audience data on request
Formats we run in Peru
Large-format and spectacular DOOH
Roadside LED, landmark canvases and stadium perimeter screens.
City and transit screens
Metro, rail, airport and mall networks for frequency in urban cores.
Synced mobile retargeting
Geofenced mobile display and video around every booked screen.
Bookings in Peru follow the gambling advertising rules that apply locally, with responsible-gambling messaging and age gating on every frame. 18+ / 19+ / 21+ / 24+ where applicable.
Regulator and advertising rules in Peru
Every outdoor booking in Peru is checked against the rules below before creative is trafficked.
- Licence framework
- MINCETUR licence
- Minimum age
- 18+ creative and targeting floor enforced before screens go live.
- Display, video and outdoor rules
- Licensed advertisers only, responsible-gambling and self-exclusion messaging on every frame, and no placement near schools, youth venues or audiences we cannot age-verify.
Talk to our iGaming team
Tell us about your brand, licensed markets and budget. We come back with a costed, compliance-checked media plan — no obligations.
- For operators and affiliates — every plan is compliance-checked before it goes live.
- Compliance-checked plan across Display, Video and DOOH within one business day.
- Deterministic, cookieless audiences with self-exclusion suppression built in.
- No lock-in: one-time campaign or a yearly plan, your call.
Reply within one business day
Request a custom media proposal
Tell us your licensed markets, campaign window and budget. We return a costed, compliance-checked plan across Display, Video and DOOH.
18+ / 19+ / 21+ / 24+ only. Built for iGaming.