Online casino advertising
Promote online casino, slots and live casino offers via Madrid, with market-specific age limits and responsible gambling messaging.
Learn morePremium outdoor
DOOH & outdoor advertising in Madrid
Outdoor and digital out-of-home for licensed iGaming brands in Madrid, Spain — screen selection, geofenced mobile retargeting and jurisdiction-specific compliance in one media plan.
Screens shown are examples. Through our programmatic ad networks we can source a much broader range of placements in Madrid — request a custom screen list.
Outdoor rules in Spain
Outdoor gambling ads restricted
Royal Decree 958/2020 bans stadium and kit naming sponsorship and limits ads seen on live broadcasts to 01:00–05:00. Physical ads must also follow regional law: Valencia's Ley 1/2020 bans static gambling ads on public roads and transport. A national reform is only at consultation.
- Valencia: no static gambling ads on public roads or transport
- In-venue ads visible on broadcasts only 01:00–05:00
- No sponsorship naming of stadiums or on kits
Sources
- Real Decreto 958/2020, de comunicaciones comerciales de las actividades de juego ECIJA, 3 November 2020
- Articulo 8 Juego y prevención de la ludopatía Iberley
- Proposed Reform of Spanish Gambling Law: Public Consultation on Preliminary Draft DLA Piper, 20 May 2026
Last reviewed 15 October 2026. Checked weekly and when regulators publish changes. A summary for campaign planning, not legal advice.
Premium locations in Madrid
Spain
Santiago Bernabéu
Madrid
Real Madrid's rebuilt stadium on Paseo de la Castellana. It has a 360-degree video scoreboard inside the bowl and an LED-lit façade that the club is developing as a brand and media surface.
- 360° video scoreboard about 366 m in total length (Mercado Negro, 2023); façade with more than 10…
- Audience data on request
Spain
Riyadh Air Metropolitano
Madrid
Atlético de Madrid's stadium in San Blas-Canillejas. LG installed a 360-degree 'Sky Ribbon' around the roof and digital signage across entrances and concourses, which carry partner messages.
- Sky Ribbon: 360° LED, 404 m perimeter, almost 5 m high, over 2,000 m² (Atlético de Madrid)…
- Audience data on request
Spain
Plaza de Castilla
Madrid
A major bus and metro interchange at the northern end of Paseo de la Castellana, beneath the leaning KIO towers. Clece OOH runs two 360-degree LED columns here, visible from the interchange terrace and from the square.
- 2 x 360° columns of 4 LED screens each, about 55 m² in total…
- Audience data on request
Spain
Gran Vía
Madrid
La arteria principal de Madrid con pantallas digitales gigantes en el corazón comercial y de entretenimiento.
- LED Billboard
- Audience data on request
Spain
Plaza de Callao
Madrid
El Times Square de Madrid con pantallas LED de gran formato en una de las plazas más transitadas de Europa.
- LED Spectacular
- Audience data on request
How a Madrid outdoor campaign is built
Screen selection
Roadside LED, transit, mall and stadium screens shortlisted by reach, dwell time and audience fit.
Geofenced retargeting
Every booked screen is paired with mobile display and video inside a defined geofence.
Compliance gating
Local rule checks, age floors and responsible-gambling messaging enforced before delivery starts.
Why advertise outdoors in Madrid
Madrid gives brands a local foothold in Spain. For sportsbook and casino operators that makes it a strong place to build brand recall with out-of-home advertising in Spain. Commuters, shoppers and event crowds see the same message many times a week, and that repeat exposure makes later performance channels work harder.
Adyllic plans Madrid outdoor campaigns as part of a wider programmatic media mix. Digital screens are chosen by audience fit, dwell time and daypart, and they are timed around the moments that matter for betting, such as matchdays, big tournaments and weekend fixtures. The 5 premium locations listed above are a starting point; the full screen list is built for your brief.
Compliance is built into the plan. Each campaign in Madrid is checked against the gambling advertising rules that apply in Spain, including age limits, where ads can be placed and the responsible-gambling messages that must appear. The checks happen before any impression is served, so your acquisition team can scale spend with confidence.
Frequently asked questions about DOOH in Madrid
- What outdoor formats can iGaming brands book in Madrid?
- Depending on availability, campaigns in Madrid can combine roadside digital billboards, transit and station screens, shopping-centre panels, venue and stadium screens and place-based DOOH. We source inventory programmatically, so the screen list is built for each brief rather than taken from a fixed rate card.
- How are gambling advertising rules handled in Madrid?
- Rules follow the jurisdiction that covers Madrid in Spain. Before delivery we check the operator's licence status where a local licence is required, apply the applicable minimum age, exclude screens near schools and youth venues where required, and add responsible-gambling messaging to creatives when the market demands it.
- Can a Madrid DOOH campaign be measured against signups and FTDs?
- Yes. Screens are paired with geofenced mobile display and video, so people exposed near a screen can be reached again on their phones. Tracked signups, first-time deposits and cost per FTD are reported by screen cluster and daypart, which shows which Madrid locations drive player acquisition.
- How quickly can a campaign go live in Madrid?
- Programmatic screens can usually go live within days of creative approval. Premium or static formats in Madrid may need longer booking windows, which we flag in the proposal together with the preliminary pricing.
Casino, betting and sportsbook advertising in Madrid
Adyllic plans and buys media for online casino operators, sports betting brands and sportsbooks. Every campaign applies the age limits (18+, 19+, 21+ or 24+) and advertising rules of the market it runs in.
Sports betting advertising
Run sports betting campaigns via Madrid timed around fixtures, matchdays and major tournaments.
Learn moreSportsbook acquisition
Drive sportsbook signups and first deposits from Madrid, reported as cost per signup and cost per FTD alongside compliance checks.
Learn moreReal answers, real inventory
Talk to our iGaming team
Tell us about your brand, licensed markets and budget. We come back with a costed, compliance-checked media plan — no obligations.
- For operators and affiliates — every plan is compliance-checked before it goes live.
- Compliance-checked plan across Display, Video and DOOH within one business day.
- Deterministic, cookieless audiences with self-exclusion suppression built in.
- No lock-in: one-time campaign or a yearly plan, your call.
Reply within one business day
Request a custom media proposal
Tell us your licensed markets, campaign window and budget. We return a costed, compliance-checked plan across Display, Video and DOOH.
18+ / 19+ / 21+ / 24+ only. Built for iGaming.