DOOH & outdoor advertising in Spain
Plan, buy and traffic licence-gated outdoor campaigns across Spain — roadside LED, transit, stadium and retail screens, each paired with geofenced mobile retargeting and market-specific compliance controls.
The cities and locations listed here are examples of our inventory. Through our programmatic ad networks we can access a much broader range of outdoor screens in Spain — request a custom screen list for your target city.
Outdoor rules in Spain
Outdoor gambling ads restricted
Royal Decree 958/2020 bans stadium and kit naming sponsorship and limits ads seen on live broadcasts to 01:00–05:00. Physical ads must also follow regional law: Valencia's Ley 1/2020 bans static gambling ads on public roads and transport. A national reform is only at consultation.
- Valencia: no static gambling ads on public roads or transport
- In-venue ads visible on broadcasts only 01:00–05:00
- No sponsorship naming of stadiums or on kits
Sources
- Real Decreto 958/2020, de comunicaciones comerciales de las actividades de juego ECIJA, 3 November 2020
- Articulo 8 Juego y prevención de la ludopatía Iberley
- Proposed Reform of Spanish Gambling Law: Public Consultation on Preliminary Draft DLA Piper, 20 May 2026
Last reviewed 15 October 2026. Checked weekly and when regulators publish changes. A summary for campaign planning, not legal advice.
Outdoor advertising by city
Alicante
DOOH & outdoor in Alicante
Barcelona
DOOH & outdoor in Barcelona
Bilbao
DOOH & outdoor in Bilbao
Madrid
DOOH & outdoor in Madrid
Málaga
DOOH & outdoor in Málaga
Murcia
DOOH & outdoor in Murcia
Palma
DOOH & outdoor in Palma
Seville
DOOH & outdoor in Seville
Valencia
DOOH & outdoor in Valencia
Zaragoza
DOOH & outdoor in Zaragoza
Premium locations in Spain
Landmark screens from the global network, with the network's own screen type and daily impression figures.
Santiago Bernabéu
Madrid
Real Madrid's rebuilt stadium on Paseo de la Castellana. It has a 360-degree video scoreboard inside the bowl and an LED-lit façade that the club is developing as a brand and media surface.
- 360° video scoreboard about 366 m in total length (Mercado Negro, 2023); façade with more than 10…
- Audience data on request
Riyadh Air Metropolitano
Madrid
Atlético de Madrid's stadium in San Blas-Canillejas. LG installed a 360-degree 'Sky Ribbon' around the roof and digital signage across entrances and concourses, which carry partner messages.
- Sky Ribbon: 360° LED, 404 m perimeter, almost 5 m high, over 2,000 m² (Atlético de Madrid)…
- Audience data on request
Plaza de Castilla
Madrid
A major bus and metro interchange at the northern end of Paseo de la Castellana, beneath the leaning KIO towers. Clece OOH runs two 360-degree LED columns here, visible from the interchange terrace and from the square.
- 2 x 360° columns of 4 LED screens each, about 55 m² in total…
- Audience data on request
Gran Vía
Madrid
La arteria principal de Madrid con pantallas digitales gigantes en el corazón comercial y de entretenimiento.
- LED Billboard
- Audience data on request
La Rambla
Barcelona
El paseo más famoso de Barcelona con pantallas digitales que alcanzan turistas y residentes.
- Digital Screen
- Audience data on request
Plaza de Callao
Madrid
El Times Square de Madrid con pantallas LED de gran formato en una de las plazas más transitadas de Europa.
- LED Spectacular
- Audience data on request
Formats we run in Spain
Large-format and spectacular DOOH
Roadside LED, landmark canvases and stadium perimeter screens.
City and transit screens
Metro, rail, airport and mall networks for frequency in urban cores.
Synced mobile retargeting
Geofenced mobile display and video around every booked screen.
Bookings in Spain are released only after licence verification, with local responsible-gambling messaging and age gating on every frame. 18+ / 19+ / 21+ / 24+ where applicable.
Regulator and advertising rules in Spain
Every outdoor booking in Spain is checked against the rules below before creative is trafficked.
- Licence framework
- DGOJ licence and Royal Decree 958/2020 limits
- Minimum age
- 18+ creative and targeting floor enforced before screens go live.
- Display, video and outdoor rules
- Licensed advertisers only, responsible-gambling and self-exclusion messaging on every frame, and no placement near schools, youth venues or audiences we cannot age-verify.
Talk to our iGaming team
Tell us about your brand, licensed markets and budget. We come back with a costed, compliance-checked media plan — no obligations.
- For operators and affiliates — every plan is compliance-checked before it goes live.
- Compliance-checked plan across Display, Video and DOOH within one business day.
- Deterministic, cookieless audiences with self-exclusion suppression built in.
- No lock-in: one-time campaign or a yearly plan, your call.
Reply within one business day
Request a custom media proposal
Tell us your licensed markets, campaign window and budget. We return a costed, compliance-checked plan across Display, Video and DOOH.
18+ / 19+ / 21+ / 24+ only. Built for iGaming.