DOOH & outdoor advertising in Germany
Plan, buy and traffic licence-gated outdoor campaigns across Germany — roadside LED, transit, stadium and retail screens, each paired with geofenced mobile retargeting and market-specific compliance controls.
The cities and locations listed here are examples of our inventory. Through our programmatic ad networks we can access a much broader range of outdoor screens in Germany — request a custom screen list for your target city.
Outdoor rules in Germany
Outdoor gambling ads permitted
Only licensees on the GGL whitelist may advertise (§ 5 GlüStV 2021). The treaty sets no outdoor-specific or school-distance rule; general limits apply and individual licence conditions may add media-specific terms. The treaty's evaluation, due by 31 December 2026, is reviewing advertising.
- Ads must not target minors or similarly vulnerable groups
- In sports venues, umbrella-brand advertising only
- No TV or internet ads for online casino, slots or poker between 06:00 and 21:00
Sources
- § 5 Werbung – Glücksspielstaatsvertrag 2021 (GlüStV 2021) BAYERN.RECHT (Bayerische Staatskanzlei), 29 October 2020
- Glücksspiel und Suchtprävention (Schriftliche Anfrage Drs. 19/21881) Abgeordnetenhaus Berlin, 24 March 2025
Last reviewed 15 October 2026. Checked weekly and when regulators publish changes. A summary for campaign planning, not legal advice.
Outdoor advertising by city
Berlin
DOOH & outdoor in Berlin
Cologne
DOOH & outdoor in Cologne
Dortmund
DOOH & outdoor in Dortmund
Düsseldorf
DOOH & outdoor in Düsseldorf
Essen
DOOH & outdoor in Essen
Frankfurt
DOOH & outdoor in Frankfurt
Hamburg
DOOH & outdoor in Hamburg
Leipzig
DOOH & outdoor in Leipzig
Munich
DOOH & outdoor in Munich
Stuttgart
DOOH & outdoor in Stuttgart
Premium locations in Germany
Landmark screens from the global network, with the network's own screen type and daily impression figures.
Allianz Arena
Munich
FC Bayern's home stadium. It has a digital LED perimeter that includes a camera-facing second row, used for club and commercial-partner content on broadcast matchdays.
- Over 370 linear metres of LED perimeter: 252 m camera arc plus 120 m second row, 4K-broadcast capable…
- Audience data on request
Signal Iduna Park
Dortmund
Borussia Dortmund's home stadium. Its ADI LED perimeter boards carry DFL-approved virtual advertising, so different brands can be shown to TV audiences in different markets.
- LED perimeter boards (ADI) with Supponor virtual-advertising overlay (TheStadiumBusiness, Aug 2018)
- Audience data on request
Potsdamer Platz
Berlin
A corner-wrapping 3D LED screen built into the former Sony Center at Potsdamer Platz, one of Berlin's best-known squares, close to the Brandenburg Gate.
- About 243 m² 3D corner LED (Horizont); FOOH lists 257 m² in its spec table
- 24,000 per day (FOOH screen listing, year not stated)
Stachus (Karlsplatz)
Munich
Stachus is one of Munich's busiest junctions. In the Stachus Passagen underground mall, between the S-Bahn and U-Bahn entrances, it has a curved 360° LED cube and other premium digital screens.
- Motion Cube: about 34 m² total, a four-sided curved LED cube (FOOH)
- Up to 400,000 people per day in peak seasons (FOOH listing); up to 300,000 passers-by per day (W&V)
Königsallee
Düsseldorf
Düsseldorf's upmarket boulevard, where blowUP media sells the 'Kö Vision' screen and set up a walk-through LED tunnel ('The Portal') at Königsallee 50 for the Winter Village.
- The Portal: walk-through LED tunnel about 6 m long, about 35.75 m² of LED, 2,816 x 3,328 px (Ströer)
- About 112,000 daily contacts at the site; over 1.7 million visitors to the 2025 Winter Village (Ströer)
Alexanderplatz
Berlin
Berlins zentralster Platz mit großformatigen digitalen Screens und hoher Fußgängerfrequenz.
- Digital LED
- Audience data on request
Jungfernstieg
Hamburg
Hamburgs elegante Flaniermeile an der Binnenalster mit hochwertigen digitalen Werbeflächen.
- Digital Screen
- Audience data on request
Kurfürstendamm
Berlin
Berlins berühmteste Einkaufsstraße mit Premium-Digitalwerbeflächen für maximale Sichtbarkeit.
- LED Billboard
- Audience data on request
Zeil
Frankfurt
Frankfurts meistbesuchte Einkaufsstraße mit digitalen Werbeflächen in Deutschlands Finanzmetropole.
- Digital Billboard
- Audience data on request
Formats we run in Germany
Large-format and spectacular DOOH
Roadside LED, landmark canvases and stadium perimeter screens.
City and transit screens
Metro, rail, airport and mall networks for frequency in urban cores.
Synced mobile retargeting
Geofenced mobile display and video around every booked screen.
Bookings in Germany are released only after licence verification, with local responsible-gambling messaging and age gating on every frame. 18+ / 19+ / 21+ / 24+ where applicable.
Regulator and advertising rules in Germany
Every outdoor booking in Germany is checked against the rules below before creative is trafficked.
- Licence framework
- Gemeinsame Glücksspielbehörde (GGL) licence
- Minimum age
- 18+ creative and targeting floor enforced before screens go live.
- Display, video and outdoor rules
- Licensed advertisers only, responsible-gambling and self-exclusion messaging on every frame, and no placement near schools, youth venues or audiences we cannot age-verify.
Talk to our iGaming team
Tell us about your brand, licensed markets and budget. We come back with a costed, compliance-checked media plan — no obligations.
- For operators and affiliates — every plan is compliance-checked before it goes live.
- Compliance-checked plan across Display, Video and DOOH within one business day.
- Deterministic, cookieless audiences with self-exclusion suppression built in.
- No lock-in: one-time campaign or a yearly plan, your call.
Reply within one business day
Request a custom media proposal
Tell us your licensed markets, campaign window and budget. We return a costed, compliance-checked plan across Display, Video and DOOH.
18+ / 19+ / 21+ / 24+ only. Built for iGaming.