DOOH & outdoor advertising in Alberta
Outdoor and digital out-of-home campaigns across Alberta (AB) — from Calgary to Edmonton — planned against the licence conditions that apply in this jurisdiction.
The cities listed here are examples. Through our programmatic ad networks we can access a much broader range of screens across Alberta.
Outdoor rules in Canada
Outdoor gambling ads restricted
Only provincially authorised operators may advertise, such as AGCO-registered operators in Ontario and AGLC-registered operators in Alberta. Under the AGCO Registrar's Standards, igaming ads may not appear on billboards or other outdoor displays next to schools or youth venues, and athletes have been banned since February 2024. Federal Bill S-211 (national sports betting advertising framework) was reported to the House of Commons with amendments on 4 November 2026 and is at report stage; it sets no binding advertising rules itself.
- No billboards or outdoor displays next to schools or youth venues (Ontario)
- No active or retired athletes, except in responsible-gambling messages
- No celebrities, influencers or cartoons likely to appeal to minors
Sources
- Registrar's Standards for Internet Gaming Alcohol and Gaming Commission of Ontario, 14 May 2026
- AGCO to ban athletes in Ontario's igaming advertising to protect minors Alcohol and Gaming Commission of Ontario, 29 August 2023
- S-211 (45-1) - LEGISinfo - An Act respecting a national framework on sports betting advertising Parliament of Canada, 4 November 2026
- Canadian Bill That Would Create Federal Ad Framework Heads To Final Vote In House Of Commons InGame, 4 November 2026
Last reviewed 5 November 2026. Checked weekly and when regulators publish changes. A summary for campaign planning, not legal advice.
Cities in Alberta
Calgary
DOOH & outdoor in Calgary
Edmonton
DOOH & outdoor in Edmonton
Red Deer
DOOH & outdoor in Red Deer
Lethbridge
DOOH & outdoor in Lethbridge
St. Albert
DOOH & outdoor in St. Albert
Medicine Hat
DOOH & outdoor in Medicine Hat
Grande Prairie
DOOH & outdoor in Grande Prairie
Airdrie
DOOH & outdoor in Airdrie
Spruce Grove
DOOH & outdoor in Spruce Grove
Leduc
DOOH & outdoor in Leduc
Premium locations in Alberta
ICE District / Rogers Place
Edmonton
Edmonton's downtown arena and entertainment district around Rogers Place, home of the Oilers. Pattison is the exclusive DOOH sales agent for its video boards on Rogers Place and the Grand Villa Casino and for its street-level digital signs along 104 Avenue.
- Initial phase: 2 video boards (SW corner of Rogers Place…
- Over 2 million visitors expected in 2017 (Oilers Entertainment Group projection, via Sign Media Canada)
Screens in Alberta go live only after licence verification for this jurisdiction, with age gating and responsible-gambling messaging on every frame.
Talk to our iGaming team
Tell us about your brand, licensed markets and budget. We come back with a costed, compliance-checked media plan — no obligations.
- For operators and affiliates — every plan is compliance-checked before it goes live.
- Compliance-checked plan across Display, Video and DOOH within one business day.
- Deterministic, cookieless audiences with self-exclusion suppression built in.
- No lock-in: one-time campaign or a yearly plan, your call.
Reply within one business day
Request a custom media proposal
Tell us your licensed markets, campaign window and budget. We return a costed, compliance-checked plan across Display, Video and DOOH.
18+ / 19+ / 21+ / 24+ only. Built for iGaming.