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Regulatory compliance · Brazil

SPA advertising compliance in Brazil

Brazil's Secretaria de Prêmios e Apostas licenses fixed-odds betting and online gaming following the market's regulated launch in January 2025. Advertising may not target or appeal to minors, may not promise guaranteed returns, and must carry responsible gambling warnings.

Minimum age
18+
Jurisdiction
Brazil
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Licence requirement

A federal SPA authorisation, and state authorisation where applicable, is required for the operator being advertised.

How we run each channel under SPA

  • Display advertising

    Display is targeted 18+ with warning messaging, and excludes content and audiences aimed at minors.

  • Video and CTV

    Video and CTV carry warning messaging and avoid placement in children's and youth content.

  • DOOH and outdoor

    Outdoor and DOOH carry the required warnings and exclude screens near schools.

Related reading

This page summarises public guidance from Secretaria de Prêmios e Apostas for planning purposes and is not legal advice. Confirm the current rules with your licensing counsel before launch.

Real answers, real inventory

Plan a compliant campaign in Brazil

Tell us about your brand, licensed markets and budget. We come back with a costed, compliance-checked media plan — no obligations.

  • For operators and affiliates — every plan is compliance-checked before it goes live.
  • Compliance-checked plan across Display, Video and DOOH within one business day.
  • Deterministic, cookieless audiences with self-exclusion suppression built in.
  • No lock-in: one-time campaign or a yearly plan, your call.

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