SPA advertising compliance in Brazil
Brazil's Secretaria de Prêmios e Apostas licenses fixed-odds betting and online gaming following the market's regulated launch in January 2025. Advertising may not target or appeal to minors, may not promise guaranteed returns, and must carry responsible gambling warnings.
- Regulator
- Secretaria de Prêmios e Apostas
- Minimum age
- 18+
- Jurisdiction
- Brazil
Licence requirement
A federal SPA authorisation, and state authorisation where applicable, is required for the operator being advertised.
How we run each channel under SPA
Display advertising
Display is targeted 18+ with warning messaging, and excludes content and audiences aimed at minors.
Video and CTV
Video and CTV carry warning messaging and avoid placement in children's and youth content.
DOOH and outdoor
Outdoor and DOOH carry the required warnings and exclude screens near schools.
Related reading
- Full Brazil regulation brief
- All regulators we are compliant with
- How our compliance and targeting controls work
This page summarises public guidance from Secretaria de Prêmios e Apostas for planning purposes and is not legal advice. Confirm the current rules with your licensing counsel before launch.