Leroy Brewitz
15 years in AdOps across display, video, outdoor and programmatic, with experience from the buying side, the selling side and the tech in between.
About Leroy
Leroy runs delivery at Adyllic: every campaign's setup, trafficking, pacing and reporting, across display, online video, outdoor and programmatic.
He has spent 15 years in ad operations on every side of the business: in ad tech at PlayAd (later ShowHeroes Group), on the selling side inside media houses at Bonnier and Nyheter24, and on the buying side as a representative for media buyers. That gives him a view of the industry as a whole, from how inventory is built and sold to how it is bought and measured, and it shows in how campaigns are run here: checked before they go live, watched while they run, and reported with the numbers the client actually needs.
At Adyllic he is the person who makes sure a plan that is compliant on paper is also compliant in the ad server: the right markets, the right age floors, the right creative in the right place.
Core competences
- Ad operations
- Display
- Online video
- Outdoor and DOOH
- Programmatic
- Ad tech
- Publisher sales side
- Media buying
- Campaign reporting
Experience
- Ad tech: PlayAd (later ShowHeroes Group)
- Selling side, media houses: Bonnier, Nyheter24
- Buying side: representative for media buyers