United States
New York
Compliance Shield™

Advertise at Hudson Yards

Large-format DOOH in New York

Manhattan's newest mixed-use district on the Far West Side. Intersection runs an exclusive digital network here, including the only media on the High Line, and 11th Avenue has a double-sided digital spectacular.

Outdoor rules in United States

Outdoor gambling ads restricted

Only state-licensed operators may advertise, and only in states with legal betting or iGaming. Outdoor is allowed with state limits: Massachusetts (205 CMR 256) bars ads at schools and where 25% of the audience is under 21, and Ohio (OAC 3775-16-08) bars campus advertising. Check each state's rules.

  • No ads at K-12 schools or aimed at college campuses (MA, OH)
  • Digital billboards must show responsible-gaming messaging throughout (MA 256.06)
  • No ads aimed at under-21s

Sources

Last reviewed 5 November 2026. Checked weekly and when regulators publish changes. A summary for campaign planning, not legal advice.

Screens

Intersection describes ultra-large-format displays and interactive kiosks, but gives no count…

Foot traffic

1,119,027 weekly impressions for the 11th Ave digital spectacular (Alluvit listing, no year given)

Impressions

Audience data on request

Geofencing

Mobile retargeting geofence available on request

Available formats

Large-format DOOHSynced videoMobile retargeting

Compliance guardrails

  • New York licence verification — sports betting only (online casino not legal in New York)
  • 21+ creative and targeting floor
  • State-required RG messaging and helpline

Relevant inventory in United States

Pair the screens at New York with licensed digital reach and live event packages in the same market — every line runs through Compliance Shield™.

Casino, betting and sportsbook advertising in Hudson Yards

Adyllic plans and buys media for online casino operators, sports betting brands and sportsbooks. Every campaign applies the age limits (18+, 19+, 21+ or 24+) and advertising rules of the market it runs in.

Online casino advertising

Promote online casino, slots and live casino offers via Hudson Yards, with market-specific age limits and responsible gambling messaging.

Learn more

Sports betting advertising

Run sports betting campaigns via Hudson Yards timed around fixtures, matchdays and major tournaments.

Learn more

Sportsbook acquisition

Drive sportsbook signups and first deposits from Hudson Yards, reported as cost per signup and cost per FTD alongside compliance checks.

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Problem & solution

Growth in regulated markets breaks on compliance

Most iGaming media plans are built for reach first and audited afterwards. We invert that order.

Without Adyllic

  • Open exchanges leak spend into unlicensed and non-compliant supply.
  • Age-gating and self-exclusion are checked after delivery, not before the bid.
  • Cookie deprecation wiped out the audiences your retargeting depended on.
  • Budget disappears into bots, made-for-advertising sites and wrongly classified channels that never surface in a standard report.
  • Exclusion lists go stale and resold supply paths hide who actually served the ad.
  • Reporting can't prove to a regulator where an impression actually ran.

With Adyllic

  • Licence-gated inventory only — every publisher and screen is pre-vetted per market.
  • Pre-bid guardrails enforce 18+/19+/21+/24+ and registry suppression before an impression exists.
  • Deterministic logged-in identity plus cookieless context replaces third-party cookies.
  • Independent inspection of every placement filters bots, MFA sites and misclassified inventory while spend is still moving.
  • Exclusion lists maintained continuously and supply paths checked back to the authorised seller.
  • Placement-level audit trail exported for compliance teams and licensing authorities.
How it works

From brief to live campaign in four steps

No procurement cycles, no generic rate cards — a compliance-checked media plan built around your licences.

  1. 1. Scope the plan

    You share licensed markets, formats and budget. We map available inventory and CPMs within one working day.

  2. 2. Compliance clearance

    Creatives, age gates and registry suppression are configured and locked before anything goes live.

  3. 3. Launch across channels

    Display, Video and DOOH activate together, with Audio, CTV and dynamic creative as add-ons.

  4. 4. Inspect, optimise and report

    Delivery is inspected while it runs — bots, MFA sites and misclassified supply are cut — then optimised against FTD and CAC targets and closed with a placement-level quality report.

Features & benefits

What you actually get out of it

Every capability maps to a commercial outcome — growth you can defend in a licence review.

Zero licensing risk

Pre-bid enforcement of age gates, self-exclusion registries and per-market creative rules.

Deterministic reach

Logged-in identity across YouTube, Google network, premium sports publishers and live-score apps.

Lower CAC

Sequential storyboarding into peak intent windows instead of flat always-on frequency.

One omnichannel plan

Display, Video and DOOH in a single buy, with Audio, CTV and dynamic creative as add-ons.

Live in days

Plan in one working day, clearance and launch in the same week — not a procurement cycle.

Audit-ready by default

Placement-level delivery logs — what was planned, what ran, what was blocked — ready for a regulator.

Why operators pick Adyllic

  • Built for operators and affiliates — every plan is compliance-checked
  • Compliance Shield™ blocks non-compliant bids before they are served
  • Transparent CPMs with no hidden arbitrage layer
  • Verified delivery — every placement inspected before, during and after the campaign
Social proof

Trusted by operators and affiliates in regulated markets

“We moved our full acquisition budget over because it was the first setup where compliance signed off before launch instead of after.”
Head of AcquisitionLicensed sportsbook, Nordics
“The logged-in identity layer gave us retargeting again after cookies died. FTD volume recovered inside two months.”
Performance DirectorMulti-market casino operator
“Placement-level reporting is what sold it internally — our regulator questions get answered from one export.”
Compliance LeadAffiliate group, UK & NL
Real answers, real inventory

Talk to our iGaming team

Tell us about your brand, licensed markets and budget. We come back with a costed, compliance-checked media plan — no obligations.

  • For operators and affiliates — every plan is compliance-checked before it goes live.
  • Compliance-checked plan across Display, Video and DOOH within one business day.
  • Deterministic, cookieless audiences with self-exclusion suppression built in.
  • No lock-in: one-time campaign or a yearly plan, your call.

Reply within one business day

Request a custom media proposal

Tell us your licensed markets, campaign window and budget. We return a costed, compliance-checked plan across Display, Video and DOOH.

18+ / 19+ / 21+ / 24+ only. Built for iGaming.