iGaming advertising updates by market
Every material change to gambling and advertising rules since November 2023, market by market and regulator by regulator. We check each regulated market every week and scan regulator and legal news daily, so new changes are added as they happen.
2026
Sweden requires Spelpaus checks before every direct marketing send
Spelinspektionen's SIFS 2026:3, in force 1 August 2026, requires Spelpaus checks before direct marketing, at registration and at login.
Sweden bans gambling financed by credit
From 1 May 2026, licence holders and agents may not allow gambling financed by credit and must take steps to prevent it.
Sweden ends state casino licences, closing Casino Cosmopol
From 1 January 2026, casino gambling was removed from Sweden's state licence, ending land-based casino operation by Casino Cosmopol in Stockholm.
Sweden sets disclosure, tax and bonus rules for party political lotteries
From 1 January 2026, ads for party political lotteries must clearly show the party they support, and these lotteries pay gambling tax.
2025
Sweden proposes licence requirement wherever players in Sweden can take part
Ds 2025:23 proposes that online gambling counts as offered in Sweden whenever people in Sweden can play, with a proposed start of 1 January 2027.
2024
Sweden raises gambling tax to 22% for licensed operators
Gambling tax on licensed games rose to 22% of the balance (stakes less winnings) from 1 July 2024, up from 18%.
Sweden requires written confirmation for gambling sold by telephone
From 1 June 2024, gambling contracts started by an operator's phone call are valid only if the consumer accepts a written offer after the call.
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