iGaming advertising updates by market
Every material change to gambling and advertising rules since November 2023, market by market and regulator by regulator. We check each regulated market every week and scan regulator and legal news daily, so new changes are added as they happen.
2026
Malta's revised gaming tax and VAT frameworks take effect
From 1 October 2026 Malta taxes Type 1 gaming at 15% and Types 2 to 4 at 10% of revenue for players in Malta, and narrows the gambling VAT exemption.
EU court says Malta's enforcement bar can support account freezing orders
In Case C-198/24 on 21 May 2026 the CJEU held that a law hindering enforcement in the debtor's state can support a European Account Preservation Order.
Advocate General finds Article 56A clearly incompatible with EU law
In Case C-683/24 on 23 April 2026, AG Emiliou said Malta's Article 56A is clearly incompatible with Brussels I bis. The opinion is not binding.
EU court rules states may ban Malta-licensed online games and allow refunds
In Case C-440/23 on 16 April 2026 the CJEU held that EU law allows national bans on MGA-licensed online games and civil claims to recover stakes.
2025
MGA introduces positive equity requirement for licensees
The MGA's Capital Requirements Policy, effective 2 July 2025, requires remote gaming and critical supply licensees to keep a positive equity position.
European Commission opens infringement case over Malta's Article 56A
The Commission sent Malta a letter of formal notice on Article 56A of the Gaming Act (Bill 55); the MGA responded on 18 June 2025.
Plan a compliant campaign
Tell us about your brand, licensed markets and budget. We come back with a costed, compliance-checked media plan — no obligations.
- For operators and affiliates — every plan is compliance-checked before it goes live.
- Compliance-checked plan across Display, Video and DOOH within one business day.
- Audiences from your first-party data and context, with your suppression lists applied.
- No lock-in: one-time campaign or a yearly plan, your call.
Reply within one business day