ANJ and ARPP renew gambling advertising partnership
The ANJ and the ARPP renewed their advertising agreement, extending pre-broadcast review cooperation to JONUM and reviewing the 2022 charters.
By Oliwer Brewitz, Head of Marketing
Key changes
- ANJ–ARPP partnership renewed
- Scope extended to JONUM
- ARPP to take part in review of the four 2022 advertising charters
- Gambling module of the influencer certificate to be strengthened
What changed
On 7 October 2026 the ANJ and the advertising self-regulatory body ARPP renewed the partnership first signed in 2023. Under the agreement, the ARPP reviews gambling operators' commercial communications before broadcast and can consult the ANJ, subject to confidentiality, when it has doubts about compliance. The renewed agreement extends the scope to JONUM. The ANJ will help strengthen the gambling module of the ARPP's responsible influence certificate, and the ARPP will take part in the ANJ's review of the four 2022 charters covering gambling advertising on TV, radio, billboards and digital.
What it means for advertising
Pre-broadcast review through the ARPP remains the main route for clearing gambling creative for TV and other media. The planned review of the 2022 charters is likely to update commitments across TV, radio, outdoor and digital, which would affect video, CTV and DOOH formats. Advertising for JONUM now falls within the same review cooperation. The agreement also links the ANJ to the ARPP's training of influencers on gambling.
What operators should do
Submit creative to the ARPP early in production, so that changes can be made before broadcast. Make sure influencers working on gambling campaigns hold the relevant certificate. Monitor the charter review for new commitments on TV, radio, billboards and digital, and update internal guidelines when the revised charters are published. Companies offering JONUM should also use the ARPP review route for their advertising.
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