Adyllic
France · ANJ · 7 February 2026

Experimental regulatory framework for JONUM games takes effect

A three-year experimental regime for games with monetisable digital objects (JONUM) began on 7 February 2026, with prior declaration to the ANJ.

By , Head of Marketing

Key changes

  • Three-year experimental regime for JONUM
  • Prior declaration to the ANJ required
  • ANJ publishes list of declared offers
  • Decree sets limits on accessory rewards

What changed

Articles 40 and 41 of Law No. 2024-449 of 21 May 2024 (the SREN law) created a three-year experiment for games offering monetisable digital objects (jeux à objets numériques monétisables, JONUM). Decree No. 2026-60 of 4 February 2026, which took effect on 7 February 2026, governs the experiment, including the rules on accessory rewards. The ANJ announced the launch on 19 February 2026. A JONUM combines a financial stake, a chance-based mechanism, an online service and the award of monetisable digital objects such as NFTs or tokens. Companies must make a prior declaration to the ANJ, which issues a receipt and publishes a list of declared offers. The ANJ notes that the receipt is not a guarantee of compliance.

What it means for advertising

JONUM providers now sit within ANJ oversight under a lighter regime than licensed gambling. In October 2026 the ANJ and the advertising self-regulator ARPP extended their cooperation to cover JONUM, so advertising for these games is likely to be reviewed in a similar way to gambling advertising. Media owners may be asked to show that an advertiser has declared its offer.

What operators should do

Companies offering such games in France should file the declaration with the ANJ before launch and check the decree's limits on accessory rewards. They should not present the ANJ receipt as a statement of compliance. Media partners should ask for the receipt and check the ANJ's published list of declared offers before running campaigns. They should also apply standard age and responsible marketing checks to any campaign.

Full rules: France regulation brief · All France updates

Sources

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