DOOH & outdoor advertising in Uruguay
Plan, buy and traffic licence-gated outdoor campaigns across Uruguay — roadside LED, transit, stadium and retail screens, each paired with geofenced mobile retargeting and market-specific compliance controls.
The cities and locations listed here are examples of our inventory. Through our programmatic ad networks we can access a much broader range of outdoor screens in Uruguay — request a custom screen list for your target city.
Outdoor rules in Uruguay
Outdoor gambling ads permitted
Under Law 19.535 (arts. 244–245), unauthorised online gambling is illegal and its advertising is banned in any medium; remote casino games are prohibited. State-authorised operators may advertise, and no outdoor-specific rule was found.
- Only games authorised by the State
Sources
- Ley N° 19535 – Artículo 244 IMPO, 3 October 2017
- Principio Rector de la ilicitud de los juegos de azar Ministerio de Economía y Finanzas, 3 September 2021
Last reviewed 15 October 2026. Checked weekly and when regulators publish changes. A summary for campaign planning, not legal advice.
Outdoor advertising by city
Montevideo
DOOH & outdoor in Montevideo
Formats we run in Uruguay
Large-format and spectacular DOOH
Roadside LED, landmark canvases and stadium perimeter screens.
City and transit screens
Metro, rail, airport and mall networks for frequency in urban cores.
Synced mobile retargeting
Geofenced mobile display and video around every booked screen.
Bookings in Uruguay follow the gambling advertising rules that apply locally, with responsible-gambling messaging and age gating on every frame. 18+ / 19+ / 21+ / 24+ where applicable.
Regulator and advertising rules in Uruguay
Every outdoor booking in Uruguay is checked against the rules below before creative is trafficked.
- Licence framework
- Local gambling advertising rules for Uruguay
- Minimum age
- 18+ creative and targeting floor enforced before screens go live.
- Display, video and outdoor rules
- Licensed advertisers only, responsible-gambling and self-exclusion messaging on every frame, and no placement near schools, youth venues or audiences we cannot age-verify.
Talk to our iGaming team
Tell us about your brand, licensed markets and budget. We come back with a costed, compliance-checked media plan — no obligations.
- For operators and affiliates — every plan is compliance-checked before it goes live.
- Compliance-checked plan across Display, Video and DOOH within one business day.
- Deterministic, cookieless audiences with self-exclusion suppression built in.
- No lock-in: one-time campaign or a yearly plan, your call.
Reply within one business day
Request a custom media proposal
Tell us your licensed markets, campaign window and budget. We return a costed, compliance-checked plan across Display, Video and DOOH.
18+ / 19+ / 21+ / 24+ only. Built for iGaming.