DOOH & outdoor advertising in United Kingdom
Plan, buy and traffic licence-gated outdoor campaigns across United Kingdom — roadside LED, transit, stadium and retail screens, each paired with geofenced mobile retargeting and market-specific compliance controls.
The cities and locations listed here are examples of our inventory. Through our programmatic ad networks we can access a much broader range of outdoor screens in United Kingdom — request a custom screen list for your target city.
Outdoor rules in United Kingdom
Outdoor gambling ads restricted
Gambling Commission licensees may advertise outdoors under CAP Code section 16 and ASA rules. Outdoor gambling ads must not go where under-18s make up more than 25% of the audience, and the ASA treats 100 m of a school as off-limits. Since 1 September 2025 the CAP Code also covers offshore licensees.
- No gambling ads within 100 m of primary or secondary schools
- No placement where under-18s are more than 25% of the audience
- No content with strong appeal to under-18s
Sources
- ASA System briefing note on gambling advertising Advertising Standards Authority
- ASA's Latest CAP Code Update to Gambling Advertisements Sweeps in Non-UK Based Operators CMS, 17 September 2025
Last reviewed 15 October 2026. Checked weekly and when regulators publish changes. A summary for campaign planning, not legal advice.
Outdoor advertising by city
Birmingham
DOOH & outdoor in Birmingham
Bristol
DOOH & outdoor in Bristol
Edinburgh
DOOH & outdoor in Edinburgh
Glasgow
DOOH & outdoor in Glasgow
Leeds
DOOH & outdoor in Leeds
Liverpool
DOOH & outdoor in Liverpool
London
DOOH & outdoor in London
Manchester
DOOH & outdoor in Manchester
Newcastle
DOOH & outdoor in Newcastle
Sheffield
DOOH & outdoor in Sheffield
Premium locations in United Kingdom
Landmark screens from the global network, with the network's own screen type and daily impression figures.
Piccadilly Circus
London
The Piccadilly Lights plus surrounding transit and retail screens. A default matchday anchor for UKGC-licensed sportsbooks and casino brands.
- 1 spectacular canvas + 18 nearby faces
- ≈200,000 daily pedestrians
King's Cross & St Pancras
London
Concourse and platform screens across two of Europe's busiest interchanges — strong dwell time for video storytelling and acquisition offers.
- 40+ transit digital faces
- ≈150,000 daily commuters
Outernet London
London
An entertainment district beside Tottenham Court Road station whose Now Building is wrapped inside and out in floor-to-ceiling LED screens that mix immersive content with advertising. Often described as London's most-visited free attraction.
- Now Vista: two external-facing screens on the Now Building totalling 322 sq m…
- 6 million visitors to the Now Building plus a further 80 million passing through the wider district (Outernet…
Wembley Park / Olympic Way
London
The pedestrian approach from Wembley Park station to Wembley Stadium and OVO Arena, used by event crowds. The route carries LED displays installed by the Quintain estate, and OPEN Media sells a 100 sq m full-motion screen and wrap banners on the Boxpark Wembley facade.
- Boxpark Wembley: 100 sq m full-motion LED screen on the north-east facade (OPEN Media, 2019)…
- 1,620,000 impacts for the Boxpark Wembley banners (OPEN Media; period and year not stated)
Leicester Square
London
A pedestrianised West End square between Piccadilly Circus and Covent Garden, lined with premiere cinemas. Ocean Outdoor sells The Screen on Leicester Square, which it describes as the square's only commercial advertising screen.
- The Screen on Leicester Square: 12.8 m x 5.2 m (about 64 sq m), 1488 x 624 px landscape (Ocean Outdoor)
- 492,632 impacts per fortnight (Route, via Ocean Outdoor; year not stated)
Westfield Stratford City
London
A major shopping centre next to Stratford station and the Olympic Park in East London, with an all-digital advertising estate sold together with Westfield London.
- 180 screens across Westfield London and Westfield Stratford City combined (JCDecaux contract, 2018)
- ~70 million shoppers per year across Westfield London and Westfield Stratford City combined (Ocean Outdoor…
Westfield London
London
One of Europe's largest shopping centres, in White City/Shepherd's Bush, run as an all-digital advertising environment with screens throughout the malls.
- 180 screens across Westfield London and Westfield Stratford City combined (JCDecaux contract, 2018)
- ~70 million shoppers per year across Westfield London and Westfield Stratford City combined (Ocean Outdoor…
London Waterloo
London
The UK's busiest rail terminus, where JCDecaux runs a large digital estate on the main concourse, including the long landscape 'Waterloo Motion' LED screen above the platforms.
- Waterloo Motion: 40 m wide LED, 6 mm pitch, 6720 x 480 px (2014); station network of 68 digital 6-sheets…
- 98.4 million passengers per year (Network Rail, 2023, cited by JCDecaux UK)
Heathrow Terminal 5
London
Heathrow's busiest terminal, home to JCDecaux's 'Towers @ T5': a set of very large LED screens spanning landside and airside that can run as one synchronised display.
- Seven LED screens, each 14 m x 7 m (6 mm), five landside and two airside, about 700 sq m in total (JCDecaux…
- Audience data on request
Bullring
Birmingham
Birmingham's premier shopping destination featuring large-format digital screens reaching shoppers and city centre visitors.
- Digital Screen
- Audience data on request
Old Street Roundabout
London
Silicon Roundabout's digital screens at the heart of London's tech hub, reaching professionals and commuters.
- Digital Billboard
- Audience data on request
Piccadilly Gardens
Manchester
Manchester's busiest public square with digital advertising screens reaching commuters and shoppers.
- Digital Billboard
- Audience data on request
Formats we run in United Kingdom
Large-format and spectacular DOOH
Roadside LED, landmark canvases and stadium perimeter screens.
City and transit screens
Metro, rail, airport and mall networks for frequency in urban cores.
Synced mobile retargeting
Geofenced mobile display and video around every booked screen.
Bookings in United Kingdom are released only after licence verification, with local responsible-gambling messaging and age gating on every frame. 18+ / 19+ / 21+ / 24+ where applicable.
Regulator and advertising rules in United Kingdom
Every outdoor booking in United Kingdom is checked against the rules below before creative is trafficked.
- Licence framework
- UK Gambling Commission licence and CAP code
- Minimum age
- 18+ creative and targeting floor enforced before screens go live.
- Display, video and outdoor rules
- Licensed advertisers only, responsible-gambling and self-exclusion messaging on every frame, and no placement near schools, youth venues or audiences we cannot age-verify.
Talk to our iGaming team
Tell us about your brand, licensed markets and budget. We come back with a costed, compliance-checked media plan — no obligations.
- For operators and affiliates — every plan is compliance-checked before it goes live.
- Compliance-checked plan across Display, Video and DOOH within one business day.
- Deterministic, cookieless audiences with self-exclusion suppression built in.
- No lock-in: one-time campaign or a yearly plan, your call.
Reply within one business day
Request a custom media proposal
Tell us your licensed markets, campaign window and budget. We return a costed, compliance-checked plan across Display, Video and DOOH.
18+ / 19+ / 21+ / 24+ only. Built for iGaming.