DOOH & outdoor advertising in Serbia
Plan, buy and traffic licence-gated outdoor campaigns across Serbia — roadside LED, transit, stadium and retail screens, each paired with geofenced mobile retargeting and market-specific compliance controls.
The cities and locations listed here are examples of our inventory. Through our programmatic ad networks we can access a much broader range of outdoor screens in Serbia — request a custom screen list for your target city.
Outdoor rules in Serbia
Outdoor gambling ads restricted
Article 54 of the Law on Advertising bans outdoor ads for games of chance unless the site is at least 100 m in a straight line from preschools, schools, health facilities and institutions for minors. A 2025 bill to ban all outdoor betting ads never reached the parliamentary agenda.
- At least 100 m from schools, preschools and health or minors' institutions
- Ad must warn that minors may not take part
Sources
- Zakon o oglašavanju Paragraf
- Law on Games of Chance Games of Chance Administration, 3 March 2020
Last reviewed 15 October 2026. Checked weekly and when regulators publish changes. A summary for campaign planning, not legal advice.
Outdoor advertising by city
Belgrade
DOOH & outdoor in Belgrade
Premium locations in Serbia
Landmark screens from the global network, with the network's own screen type and daily impression figures.
Knez Mihailova
Belgrade
Beogradska glavna pešačka zona sa digitalnim ekranima koji dopiru do posetilaca i stanovnika.
- Digital Screen
- Audience data on request
Formats we run in Serbia
Large-format and spectacular DOOH
Roadside LED, landmark canvases and stadium perimeter screens.
City and transit screens
Metro, rail, airport and mall networks for frequency in urban cores.
Synced mobile retargeting
Geofenced mobile display and video around every booked screen.
Bookings in Serbia follow the gambling advertising rules that apply locally, with responsible-gambling messaging and age gating on every frame. 18+ / 19+ / 21+ / 24+ where applicable.
Regulator and advertising rules in Serbia
Every outdoor booking in Serbia is checked against the rules below before creative is trafficked.
- Licence framework
- Ministry of Finance licence
- Minimum age
- 18+ creative and targeting floor enforced before screens go live.
- Display, video and outdoor rules
- Licensed advertisers only, responsible-gambling and self-exclusion messaging on every frame, and no placement near schools, youth venues or audiences we cannot age-verify.
Talk to our iGaming team
Tell us about your brand, licensed markets and budget. We come back with a costed, compliance-checked media plan — no obligations.
- For operators and affiliates — every plan is compliance-checked before it goes live.
- Compliance-checked plan across Display, Video and DOOH within one business day.
- Deterministic, cookieless audiences with self-exclusion suppression built in.
- No lock-in: one-time campaign or a yearly plan, your call.
Reply within one business day
Request a custom media proposal
Tell us your licensed markets, campaign window and budget. We return a costed, compliance-checked plan across Display, Video and DOOH.
18+ / 19+ / 21+ / 24+ only. Built for iGaming.