DOOH & outdoor advertising in Paraguay
Plan, buy and traffic licence-gated outdoor campaigns across Paraguay — roadside LED, transit, stadium and retail screens, each paired with geofenced mobile retargeting and market-specific compliance controls.
The cities and locations listed here are examples of our inventory. Through our programmatic ad networks we can access a much broader range of outdoor screens in Paraguay — request a custom screen list for your target city.
Outdoor rules in Paraguay
Outdoor rules not yet verified
Law 7438/2025 (promulgated 3 January 2025) amends Law 1016/1997: online casino is granted by public tender, and Conajzar, now part of the DNIT, oversees gambling. Article 6 bis has the Director General monitor gambling advertising and order blocks of unauthorised offers. Decree 3846 (2025) keeps gambling premises 200 m from schools, but no outdoor advertising rule was found.
- Only Conajzar-authorised games and operators
Sources
- Ley N° 7438/2025 que modifica y amplía la Ley N° 1016/1997 Biblioteca y Archivo Central del Congreso Nacional, 3 January 2025
- Paraguay publica el decreto que reglamenta la nueva ley de juego Focus Gaming News, 8 May 2025
Last reviewed 5 November 2026. Checked weekly and when regulators publish changes. A summary for campaign planning, not legal advice.
Outdoor advertising by city
Asunción
DOOH & outdoor in Asunción
Formats we run in Paraguay
Large-format and spectacular DOOH
Roadside LED, landmark canvases and stadium perimeter screens.
City and transit screens
Metro, rail, airport and mall networks for frequency in urban cores.
Synced mobile retargeting
Geofenced mobile display and video around every booked screen.
Bookings in Paraguay follow the gambling advertising rules that apply locally, with responsible-gambling messaging and age gating on every frame. 18+ / 19+ / 21+ / 24+ where applicable.
Regulator and advertising rules in Paraguay
Every outdoor booking in Paraguay is checked against the rules below before creative is trafficked.
- Licence framework
- Local gambling advertising rules for Paraguay
- Minimum age
- 18+ creative and targeting floor enforced before screens go live.
- Display, video and outdoor rules
- Licensed advertisers only, responsible-gambling and self-exclusion messaging on every frame, and no placement near schools, youth venues or audiences we cannot age-verify.
Talk to our iGaming team
Tell us about your brand, licensed markets and budget. We come back with a costed, compliance-checked media plan — no obligations.
- For operators and affiliates — every plan is compliance-checked before it goes live.
- Compliance-checked plan across Display, Video and DOOH within one business day.
- Deterministic, cookieless audiences with self-exclusion suppression built in.
- No lock-in: one-time campaign or a yearly plan, your call.
Reply within one business day
Request a custom media proposal
Tell us your licensed markets, campaign window and budget. We return a costed, compliance-checked plan across Display, Video and DOOH.
18+ / 19+ / 21+ / 24+ only. Built for iGaming.