DOOH & outdoor advertising in Portugal
Plan, buy and traffic licence-gated outdoor campaigns across Portugal — roadside LED, transit, stadium and retail screens, each paired with geofenced mobile retargeting and market-specific compliance controls.
The cities and locations listed here are examples of our inventory. Through our programmatic ad networks we can access a much broader range of outdoor screens in Portugal — request a custom screen list for your target city.
Outdoor rules in Portugal
Outdoor gambling ads restricted
Only SRIJ-licensed operators may advertise. Article 21 of the Advertising Code bans gambling ads inside, or within 250 m of, schools and other places used by minors, and a responsible-gambling message must cover 25% of an outdoor ad's largest face.
- No ads inside or within 250 m of schools and places used by minors
- Responsible-gambling notice on at least 25% of the largest face
Sources
- Good Practice Manual: Advertising of Games and Betting SRIJ (via Vixio GamblingCompliance)
- Portugal Expands Controls on Gambling Advertising LCB.org, 29 May 2026
Last reviewed 15 October 2026. Checked weekly and when regulators publish changes. A summary for campaign planning, not legal advice.
Outdoor advertising by city
Almada
DOOH & outdoor in Almada
Amadora
DOOH & outdoor in Amadora
Aveiro
DOOH & outdoor in Aveiro
Braga
DOOH & outdoor in Braga
Coimbra
DOOH & outdoor in Coimbra
Faro
DOOH & outdoor in Faro
Funchal
DOOH & outdoor in Funchal
Lisbon
DOOH & outdoor in Lisbon
Porto
DOOH & outdoor in Porto
Setúbal
DOOH & outdoor in Setúbal
Premium locations in Portugal
Landmark screens from the global network, with the network's own screen type and daily impression figures.
Aliados Lights
Porto
Porto's ceremonial central avenue, which runs up to the City Hall. Dreammedia runs a synchronised digital roadblock along it under the 'Aliados Lights' brand.
- 10 synchronised faces sold as a roadblock (Dreammedia)
- Audience data on request
Praça do Comércio
Lisbon
A praça mais emblemática de Lisboa com ecrãs digitais alcançando turistas e residentes no centro histórico.
- Digital LED
- Audience data on request
Formats we run in Portugal
Large-format and spectacular DOOH
Roadside LED, landmark canvases and stadium perimeter screens.
City and transit screens
Metro, rail, airport and mall networks for frequency in urban cores.
Synced mobile retargeting
Geofenced mobile display and video around every booked screen.
Bookings in Portugal follow the gambling advertising rules that apply locally, with responsible-gambling messaging and age gating on every frame. 18+ / 19+ / 21+ / 24+ where applicable.
Regulator and advertising rules in Portugal
Every outdoor booking in Portugal is checked against the rules below before creative is trafficked.
- Licence framework
- SRIJ licence
- Minimum age
- 18+ creative and targeting floor enforced before screens go live.
- Display, video and outdoor rules
- Licensed advertisers only, responsible-gambling and self-exclusion messaging on every frame, and no placement near schools, youth venues or audiences we cannot age-verify.
Talk to our iGaming team
Tell us about your brand, licensed markets and budget. We come back with a costed, compliance-checked media plan — no obligations.
- For operators and affiliates — every plan is compliance-checked before it goes live.
- Compliance-checked plan across Display, Video and DOOH within one business day.
- Deterministic, cookieless audiences with self-exclusion suppression built in.
- No lock-in: one-time campaign or a yearly plan, your call.
Reply within one business day
Request a custom media proposal
Tell us your licensed markets, campaign window and budget. We return a costed, compliance-checked plan across Display, Video and DOOH.
18+ / 19+ / 21+ / 24+ only. Built for iGaming.