DOOH & outdoor advertising in Panama
Plan, buy and traffic licence-gated outdoor campaigns across Panama — roadside LED, transit, stadium and retail screens, each paired with geofenced mobile retargeting and market-specific compliance controls.
The cities and locations listed here are examples of our inventory. Through our programmatic ad networks we can access a much broader range of outdoor screens in Panama — request a custom screen list for your target city.
Outdoor rules in Panama
Outdoor rules not yet verified
The Junta de Control de Juegos licenses gambling, including online betting, under Decree-Law 2 of 1998. The official text of Law 527 of 23 May 2026 (Gaceta Oficial 30534-B, 28 May 2026) has no advertising restrictions, despite press reports of a ban on media, social, sport and influencer promotion. It does let the Junta order blocking of unlicensed operators that offer or advertise gambling, and no specific outdoor rule was found.
- Advertise only operators licensed by the Junta de Control de Juegos
- Unlicensed operators that advertise gambling can be blocked (Law 527, art. 12)
- Under-18s barred from all gambling; online platforms must use biometric age checks
- Implementing regulation of Law 527 due within six months of promulgation (about 23 November 2026)
Sources
- Ley 527 de 23 de mayo de 2026, Que adopta medidas para la prevención y control de la ludopatía en Panamá (Gaceta Oficial Digital No. 30534 B) Órgano Judicial – Centro de Documentación Judicial (Gaceta Oficial copy), 28 May 2026
- Novedades Normativas – Ley N° 527 jueves 28 de mayo 2026 Órgano Judicial, 29 May 2026
- Ley 527 que adopta medidas para la prevención y control de la ludopatía en Panamá vLex Panamá, 28 May 2026
- Panamá endurece controles sobre apuestas digitales La Estrella de Panamá, 31 May 2026
Last reviewed 5 November 2026. Checked weekly and when regulators publish changes. A summary for campaign planning, not legal advice.
Outdoor advertising by city
Panama City
DOOH & outdoor in Panama City
Premium locations in Panama
Landmark screens from the global network, with the network's own screen type and daily impression figures.
Cinta Costera
Panama City
Panama City's waterfront highway with LED billboards overlooking the Pacific and city skyline.
- LED Billboard
- Audience data on request
Formats we run in Panama
Large-format and spectacular DOOH
Roadside LED, landmark canvases and stadium perimeter screens.
City and transit screens
Metro, rail, airport and mall networks for frequency in urban cores.
Synced mobile retargeting
Geofenced mobile display and video around every booked screen.
Bookings in Panama follow the gambling advertising rules that apply locally, with responsible-gambling messaging and age gating on every frame. 18+ / 19+ / 21+ / 24+ where applicable.
Regulator and advertising rules in Panama
Every outdoor booking in Panama is checked against the rules below before creative is trafficked.
- Licence framework
- Junta de Control de Juegos licence
- Minimum age
- 18+ creative and targeting floor enforced before screens go live.
- Display, video and outdoor rules
- Licensed advertisers only, responsible-gambling and self-exclusion messaging on every frame, and no placement near schools, youth venues or audiences we cannot age-verify.
Talk to our iGaming team
Tell us about your brand, licensed markets and budget. We come back with a costed, compliance-checked media plan — no obligations.
- For operators and affiliates — every plan is compliance-checked before it goes live.
- Compliance-checked plan across Display, Video and DOOH within one business day.
- Deterministic, cookieless audiences with self-exclusion suppression built in.
- No lock-in: one-time campaign or a yearly plan, your call.
Reply within one business day
Request a custom media proposal
Tell us your licensed markets, campaign window and budget. We return a costed, compliance-checked plan across Display, Video and DOOH.
18+ / 19+ / 21+ / 24+ only. Built for iGaming.