DOOH & outdoor advertising in Netherlands
Plan, buy and traffic licence-gated outdoor campaigns across Netherlands — roadside LED, transit, stadium and retail screens, each paired with geofenced mobile retargeting and market-specific compliance controls.
The cities and locations listed here are examples of our inventory. Through our programmatic ad networks we can access a much broader range of outdoor screens in Netherlands — request a custom screen list for your target city.
Outdoor rules in Netherlands
Outdoor gambling ads not permitted
Online gambling licensees may not run untargeted advertising, which explicitly includes billboards and bus shelters (Art. 2ab Besluit werving, reclame en verslavingspreventie; KSA guidance, March 2026). A wider ban on online gambling advertising was announced on 12 June 2026 but is not yet law.
- No billboards, bus shelters or ads in public buildings for online licensees
- Sponsorship counts as untargeted advertising and is banned
- Targeted digital ads only, with at least 95% of the audience aged 24+
We do not book gambling advertising on outdoor screens in Netherlands while this applies. Screens in this market are listed for reference only.
Sources
- Leidraad verbod op ongerichte reclame voor online kansspelen Kansspelautoriteit
- Netherlands tightens gambling advertising rules SiGMA World, 23 March 2026
Last reviewed 15 October 2026. Checked weekly and when regulators publish changes. A summary for campaign planning, not legal advice.
Formats we run in Netherlands
Large-format and spectacular DOOH
Roadside LED, landmark canvases and stadium perimeter screens.
City and transit screens
Metro, rail, airport and mall networks for frequency in urban cores.
Synced mobile retargeting
Geofenced mobile display and video around every booked screen.
Bookings in Netherlands are released only after licence verification, with local responsible-gambling messaging and age gating on every frame. 18+ / 19+ / 21+ / 24+ where applicable.
Regulator and advertising rules in Netherlands
Every outdoor booking in Netherlands is checked against the rules below before creative is trafficked.
- Licence framework
- KSA licence and untargeted-advertising rules
- Minimum age
- 24+ creative and targeting floor enforced before screens go live.
- Display, video and outdoor rules
- Licensed advertisers only, responsible-gambling and self-exclusion messaging on every frame, and no placement near schools, youth venues or audiences we cannot age-verify.
Talk to our iGaming team
Tell us about your brand, licensed markets and budget. We come back with a costed, compliance-checked media plan — no obligations.
- For operators and affiliates — every plan is compliance-checked before it goes live.
- Compliance-checked plan across Display, Video and DOOH within one business day.
- Deterministic, cookieless audiences with self-exclusion suppression built in.
- No lock-in: one-time campaign or a yearly plan, your call.
Reply within one business day
Request a custom media proposal
Tell us your licensed markets, campaign window and budget. We return a costed, compliance-checked plan across Display, Video and DOOH.
18+ / 19+ / 21+ / 24+ only. Built for iGaming.