DOOH & outdoor advertising in Nigeria
Plan, buy and traffic licence-gated outdoor campaigns across Nigeria — roadside LED, transit, stadium and retail screens, each paired with geofenced mobile retargeting and market-specific compliance controls.
The cities and locations listed here are examples of our inventory. Through our programmatic ad networks we can access a much broader range of outdoor screens in Nigeria — request a custom screen list for your target city.
Outdoor rules in Nigeria
Outdoor gambling ads permitted
Since the Supreme Court voided the National Lottery Act in November 2024, operators need state licences, such as from the Lagos State Lotteries and Gaming Authority. No gambling-specific outdoor rule was found, but the advertising regulator (ARCON) must vet all ads, billboards included, before they run.
- State licence where the ad runs
- ARCON approval before any ad runs
Sources
- Nigeria Lottery Act Supreme Court Ruling 2024 Aluko & Oyebode, 15 December 2024
Last reviewed 15 October 2026. Checked weekly and when regulators publish changes. A summary for campaign planning, not legal advice.
Outdoor advertising by city
Abuja
DOOH & outdoor in Abuja
Benin City
DOOH & outdoor in Benin City
Enugu
DOOH & outdoor in Enugu
Ibadan
DOOH & outdoor in Ibadan
Kaduna
DOOH & outdoor in Kaduna
Kano
DOOH & outdoor in Kano
Lagos
DOOH & outdoor in Lagos
Maiduguri
DOOH & outdoor in Maiduguri
Port Harcourt
DOOH & outdoor in Port Harcourt
Zaria
DOOH & outdoor in Zaria
Premium locations in Nigeria
Landmark screens from the global network, with the network's own screen type and daily impression figures.
Lekki Toll Gate
Lagos
Lagos' busiest traffic corridor with large digital billboards reaching commuters on the Lekki-Ikoyi expressway.
- LED Billboard
- Audience data on request
Formats we run in Nigeria
Large-format and spectacular DOOH
Roadside LED, landmark canvases and stadium perimeter screens.
City and transit screens
Metro, rail, airport and mall networks for frequency in urban cores.
Synced mobile retargeting
Geofenced mobile display and video around every booked screen.
Bookings in Nigeria follow the gambling advertising rules that apply locally, with responsible-gambling messaging and age gating on every frame. 18+ / 19+ / 21+ / 24+ where applicable.
Regulator and advertising rules in Nigeria
Every outdoor booking in Nigeria is checked against the rules below before creative is trafficked.
- Licence framework
- National Lottery Regulatory Commission licence
- Minimum age
- 18+ creative and targeting floor enforced before screens go live.
- Display, video and outdoor rules
- Licensed advertisers only, responsible-gambling and self-exclusion messaging on every frame, and no placement near schools, youth venues or audiences we cannot age-verify.
Talk to our iGaming team
Tell us about your brand, licensed markets and budget. We come back with a costed, compliance-checked media plan — no obligations.
- For operators and affiliates — every plan is compliance-checked before it goes live.
- Compliance-checked plan across Display, Video and DOOH within one business day.
- Deterministic, cookieless audiences with self-exclusion suppression built in.
- No lock-in: one-time campaign or a yearly plan, your call.
Reply within one business day
Request a custom media proposal
Tell us your licensed markets, campaign window and budget. We return a costed, compliance-checked plan across Display, Video and DOOH.
18+ / 19+ / 21+ / 24+ only. Built for iGaming.