DOOH & outdoor advertising in Italy
Plan, buy and traffic licence-gated outdoor campaigns across Italy — roadside LED, transit, stadium and retail screens, each paired with geofenced mobile retargeting and market-specific compliance controls.
The cities and locations listed here are examples of our inventory. Through our programmatic ad networks we can access a much broader range of outdoor screens in Italy — request a custom screen list for your target city.
Outdoor rules in Italy
Outdoor gambling ads not permitted
Article 9 of the Dignity Decree (DL 87/2018) bans all gambling advertising and sponsorship in any medium, including billboards, for every operator. National deferred-draw lotteries are exempt. No reform had passed by October 2026.
- Only exemption: national deferred-draw lotteries
- Responsible-gambling messages only, without brand promotion
We do not book gambling advertising on outdoor screens in Italy while this applies. Screens in this market are listed for reference only.
Sources
- Delibera n. 132/19/CONS – Linee guida sulle modalità attuative dell'art. 9 del decreto-legge 12 luglio 2018, n. 87 AGCOM, 18 April 2019
- Italy AGCOM 2026 report: no gambling advertising fines SiGMA World, 14 July 2026
Last reviewed 15 October 2026. Checked weekly and when regulators publish changes. A summary for campaign planning, not legal advice.
Formats we run in Italy
Large-format and spectacular DOOH
Roadside LED, landmark canvases and stadium perimeter screens.
City and transit screens
Metro, rail, airport and mall networks for frequency in urban cores.
Synced mobile retargeting
Geofenced mobile display and video around every booked screen.
Bookings in Italy are released only after licence verification, with local responsible-gambling messaging and age gating on every frame. 18+ / 19+ / 21+ / 24+ where applicable.
Regulator and advertising rules in Italy
Every outdoor booking in Italy is checked against the rules below before creative is trafficked.
- Licence framework
- ADM licence (Dignità decree restrictions apply)
- Minimum age
- 18+ creative and targeting floor enforced before screens go live.
- Display, video and outdoor rules
- Licensed advertisers only, responsible-gambling and self-exclusion messaging on every frame, and no placement near schools, youth venues or audiences we cannot age-verify.
Talk to our iGaming team
Tell us about your brand, licensed markets and budget. We come back with a costed, compliance-checked media plan — no obligations.
- For operators and affiliates — every plan is compliance-checked before it goes live.
- Compliance-checked plan across Display, Video and DOOH within one business day.
- Deterministic, cookieless audiences with self-exclusion suppression built in.
- No lock-in: one-time campaign or a yearly plan, your call.
Reply within one business day
Request a custom media proposal
Tell us your licensed markets, campaign window and budget. We return a costed, compliance-checked plan across Display, Video and DOOH.
18+ / 19+ / 21+ / 24+ only. Built for iGaming.