DOOH & outdoor advertising in Ireland
Plan, buy and traffic licence-gated outdoor campaigns across Ireland — roadside LED, transit, stadium and retail screens, each paired with geofenced mobile retargeting and market-specific compliance controls.
The cities and locations listed here are examples of our inventory. Through our programmatic ad networks we can access a much broader range of outdoor screens in Ireland — request a custom screen list for your target city.
Outdoor rules in Ireland
Outdoor gambling ads permitted
As of October 2026 the advertising sections of the Gambling Regulation Act 2024 were not in force, including s.144, which lets the regulator (GRAI) set the times and places of ads. Outdoor and DOOH therefore face only general rules for now; place limits are expected.
- Pending: GRAI power over ad times and places (s.144)
Sources
- Dáil Éireann debate. Question 384 – Gambling sector Houses of the Oireachtas (via drugsandalcohol.ie), 1 October 2026
- How Ireland's latest advertising restrictions will impact gambling operators IMGL Magazine (McCann FitzGerald), 10 December 2025
Last reviewed 15 October 2026. Checked weekly and when regulators publish changes. A summary for campaign planning, not legal advice.
Outdoor advertising by city
Bray
DOOH & outdoor in Bray
Cork
DOOH & outdoor in Cork
Drogheda
DOOH & outdoor in Drogheda
Dublin
DOOH & outdoor in Dublin
Dundalk
DOOH & outdoor in Dundalk
Galway
DOOH & outdoor in Galway
Limerick
DOOH & outdoor in Limerick
Navan
DOOH & outdoor in Navan
Swords
DOOH & outdoor in Swords
Waterford
DOOH & outdoor in Waterford
Premium locations in Ireland
Landmark screens from the global network, with the network's own screen type and daily impression figures.
Dublin Airport
Dublin
Ireland's main international gateway. The airport's own media sales unit sells a network of 70-inch digital 'Aerpods' across both terminals and the large 'Skyscreen' LED billboard in Terminal 2.
- 62 Aerpods at launch in 2015 (70-inch digital screens, T1 and T2), 64 by July 2019 (Adworld)…
- Audience data on request
Grafton Street
Dublin
Dublin's premier pedestrian shopping street, running from Trinity College to St Stephen's Green. Orb's 'Green Screen' is billed as the first full-motion large-format display on Ireland's busiest commercial street.
- Full-motion large-format display (Orb media kit)…
- ~16,053 people per 24 hours / 488,013 per month (Orb, six-month average)
O'Connell Street
Dublin
Dublin's widest and most prominent street with digital billboards at the heart of the Irish capital.
- Digital Billboard
- Audience data on request
Formats we run in Ireland
Large-format and spectacular DOOH
Roadside LED, landmark canvases and stadium perimeter screens.
City and transit screens
Metro, rail, airport and mall networks for frequency in urban cores.
Synced mobile retargeting
Geofenced mobile display and video around every booked screen.
Bookings in Ireland follow the gambling advertising rules that apply locally, with responsible-gambling messaging and age gating on every frame. 18+ / 19+ / 21+ / 24+ where applicable.
Regulator and advertising rules in Ireland
Every outdoor booking in Ireland is checked against the rules below before creative is trafficked.
- Licence framework
- Local gambling advertising rules for Ireland
- Minimum age
- 18+ creative and targeting floor enforced before screens go live.
- Display, video and outdoor rules
- Licensed advertisers only, responsible-gambling and self-exclusion messaging on every frame, and no placement near schools, youth venues or audiences we cannot age-verify.
Talk to our iGaming team
Tell us about your brand, licensed markets and budget. We come back with a costed, compliance-checked media plan — no obligations.
- For operators and affiliates — every plan is compliance-checked before it goes live.
- Compliance-checked plan across Display, Video and DOOH within one business day.
- Deterministic, cookieless audiences with self-exclusion suppression built in.
- No lock-in: one-time campaign or a yearly plan, your call.
Reply within one business day
Request a custom media proposal
Tell us your licensed markets, campaign window and budget. We return a costed, compliance-checked plan across Display, Video and DOOH.
18+ / 19+ / 21+ / 24+ only. Built for iGaming.