Adyllic
Market status: Opens 1 Jul 2027

iGaming advertising in Finland

Finland opens to licensed operators on 1 July 2027. See the status, key dates and the official sources below.

Market status · Opens 1 Jul 2027

Finland opens to licensed operators on 1 July 2027

The new Gambling Act (Rahapelilaki 10/2026) opens betting, online casino, online slots and e-bingo to licensed operators from 1 July 2027. Until 30 June 2027 Veikkaus Oy is the only operator allowed to market gambling in Finland, so we are planning Finnish campaigns now and will activate them once your licence and onboarding are complete.

  • Until 30 June 2027 only Veikkaus Oy may market gambling services in Finland (National Police Board).
  • From 1 July 2027 licence holders may market only in the channels listed in section 51 (TV and radio, print and equivalent digital publications, brand search, own sites and social accounts, events, and outdoor brand advertising), and all marketing must be moderate.
  • Marketing may begin no earlier than 1 July 2027, and only once the licence is granted, audits are done and the supervision-system integration project is complete.
  • Applications go to the National Police Board (EUR 29,000 fee, 3–6 month target processing time). From 1 July 2027 the Licensing and Supervision Agency (Lupa- ja valvontavirasto) takes over supervision.
Talk to us about FinlandFinland regulation brief

Laws, regulator notices and reporting this is based on

Last reviewed 5 November 2026. This is a summary for campaign planning, not legal advice; the official texts above are the authority.

Real answers, real inventory

Talk to our iGaming team

Tell us about your brand, licensed markets and budget. We come back with a costed, compliance-checked media plan — no obligations.

  • For operators and affiliates — every plan is compliance-checked before it goes live.
  • Compliance-checked plan across Display, Video and DOOH within one business day.
  • Deterministic, cookieless audiences with self-exclusion suppression built in.
  • No lock-in: one-time campaign or a yearly plan, your call.

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Tell us your licensed markets, campaign window and budget. We return a costed, compliance-checked plan across Display, Video and DOOH.

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