DOOH & outdoor advertising in Estonia
Plan, buy and traffic licence-gated outdoor campaigns across Estonia — roadside LED, transit, stadium and retail screens, each paired with geofenced mobile retargeting and market-specific compliance controls.
The cities and locations listed here are examples of our inventory. Through our programmatic ad networks we can access a much broader range of outdoor screens in Estonia — request a custom screen list for your target city.
Outdoor rules in Estonia
Outdoor gambling ads restricted
Under the Advertising Act, casino-type games may be advertised only in permitted places such as venues and the operator's website, so outdoor casino ads are effectively barred. Betting and lottery outdoor ads are allowed with a statutory warning and no call to gamble.
- Casino-type games only in permitted places
- Statutory warning; no call to gamble or visit a venue
Sources
- Estonia in no hurry to restrict gambling adverts ERR News, 28 July 2026
Last reviewed 15 October 2026. Checked weekly and when regulators publish changes. A summary for campaign planning, not legal advice.
Outdoor advertising by city
Tallinn
DOOH & outdoor in Tallinn
Premium locations in Estonia
Landmark screens from the global network, with the network's own screen type and daily impression figures.
Viru Keskus
Tallinn
Tallinna suurim kaubanduskeskus digitaalsete reklaamekraanidega Eesti pealinna südames.
- Digital LED
- Audience data on request
Formats we run in Estonia
Large-format and spectacular DOOH
Roadside LED, landmark canvases and stadium perimeter screens.
City and transit screens
Metro, rail, airport and mall networks for frequency in urban cores.
Synced mobile retargeting
Geofenced mobile display and video around every booked screen.
Bookings in Estonia follow the gambling advertising rules that apply locally, with responsible-gambling messaging and age gating on every frame. 18+ / 19+ / 21+ / 24+ where applicable.
Regulator and advertising rules in Estonia
Every outdoor booking in Estonia is checked against the rules below before creative is trafficked.
- Licence framework
- Tax and Customs Board licence
- Minimum age
- 18+ creative and targeting floor enforced before screens go live.
- Display, video and outdoor rules
- Licensed advertisers only, responsible-gambling and self-exclusion messaging on every frame, and no placement near schools, youth venues or audiences we cannot age-verify.
Talk to our iGaming team
Tell us about your brand, licensed markets and budget. We come back with a costed, compliance-checked media plan — no obligations.
- For operators and affiliates — every plan is compliance-checked before it goes live.
- Compliance-checked plan across Display, Video and DOOH within one business day.
- Deterministic, cookieless audiences with self-exclusion suppression built in.
- No lock-in: one-time campaign or a yearly plan, your call.
Reply within one business day
Request a custom media proposal
Tell us your licensed markets, campaign window and budget. We return a costed, compliance-checked plan across Display, Video and DOOH.
18+ / 19+ / 21+ / 24+ only. Built for iGaming.