DOOH & outdoor advertising in Denmark
Plan, buy and traffic licence-gated outdoor campaigns across Denmark — roadside LED, transit, stadium and retail screens, each paired with geofenced mobile retargeting and market-specific compliance controls.
The cities and locations listed here are examples of our inventory. Through our programmatic ad networks we can access a much broader range of outdoor screens in Denmark — request a custom screen list for your target city.
Outdoor rules in Denmark
Outdoor gambling ads permitted
Licensed operators may use outdoor and DOOH today. A bill (first reading 22 October 2026, marketing rules expected July 2027) would ban gambling ads on public transport, streets, squares and in malls, and within 200 m of schools, with stadiums exempt. It is not yet law.
- Proposed: no ads on public transport, streets, squares or in malls
- Proposed: no ads within 200 m of schools (stadiums exempt)
Sources
- Denmark gambling bill SBC News, 8 October 2026
- Denmark eyes phased implementation of new gambling reforms Focus Gaming News, 12 October 2026
Last reviewed 15 October 2026. Checked weekly and when regulators publish changes. A summary for campaign planning, not legal advice.
Outdoor advertising by city
Aalborg
DOOH & outdoor in Aalborg
Aarhus
DOOH & outdoor in Aarhus
Copenhagen
DOOH & outdoor in Copenhagen
Esbjerg
DOOH & outdoor in Esbjerg
Horsens
DOOH & outdoor in Horsens
Kolding
DOOH & outdoor in Kolding
Odense
DOOH & outdoor in Odense
Randers
DOOH & outdoor in Randers
Roskilde
DOOH & outdoor in Roskilde
Vejle
DOOH & outdoor in Vejle
Premium locations in Denmark
Landmark screens from the global network, with the network's own screen type and daily impression figures.
Copenhagen Airport (Kastrup)
Copenhagen
The busiest airport in the Nordics. Bauer Media Outdoor is reported to hold the main advertising concession, with portrait, landscape and large-format digital screens across terminals, piers and arrivals.
- 176 digital screens (AdQuick)
- 32,433,694 passengers in 2025 (Wikipedia)
Rådhuspladsen
Copenhagen
Københavns centrale plads med storformat digitale skærme og høj fodgængertrafik.
- LED Billboard
- Audience data on request
Strøget
Copenhagen
Københavns ikoniske gågade med digitale skærme der når shoppere og turister i byens centrum.
- Digital LED
- Audience data on request
Formats we run in Denmark
Large-format and spectacular DOOH
Roadside LED, landmark canvases and stadium perimeter screens.
City and transit screens
Metro, rail, airport and mall networks for frequency in urban cores.
Synced mobile retargeting
Geofenced mobile display and video around every booked screen.
Bookings in Denmark are released only after licence verification, with local responsible-gambling messaging and age gating on every frame. 18+ / 19+ / 21+ / 24+ where applicable.
Regulator and advertising rules in Denmark
Every outdoor booking in Denmark is checked against the rules below before creative is trafficked.
- Licence framework
- Spillemyndigheden licence
- Minimum age
- 18+ creative and targeting floor enforced before screens go live.
- Display, video and outdoor rules
- Licensed advertisers only, responsible-gambling and self-exclusion messaging on every frame, and no placement near schools, youth venues or audiences we cannot age-verify.
Talk to our iGaming team
Tell us about your brand, licensed markets and budget. We come back with a costed, compliance-checked media plan — no obligations.
- For operators and affiliates — every plan is compliance-checked before it goes live.
- Compliance-checked plan across Display, Video and DOOH within one business day.
- Deterministic, cookieless audiences with self-exclusion suppression built in.
- No lock-in: one-time campaign or a yearly plan, your call.
Reply within one business day
Request a custom media proposal
Tell us your licensed markets, campaign window and budget. We return a costed, compliance-checked plan across Display, Video and DOOH.
18+ / 19+ / 21+ / 24+ only. Built for iGaming.