DOOH & outdoor advertising in Switzerland
Plan, buy and traffic licence-gated outdoor campaigns across Switzerland — roadside LED, transit, stadium and retail screens, each paired with geofenced mobile retargeting and market-specific compliance controls.
The cities and locations listed here are examples of our inventory. Through our programmatic ad networks we can access a much broader range of outdoor screens in Switzerland — request a custom screen list for your target city.
Outdoor rules in Switzerland
Outdoor gambling ads permitted
Under Art. 74 of the Federal Act on Gambling (BGS), only games licensed in Switzerland may be advertised, and ads must not be obtrusive, misleading or aimed at minors or barred players. There are no federal outdoor-specific rules; cantonal poster rules were not checked.
- Only Swiss-licensed games may be advertised
- Must not target minors or excluded players
Sources
- Gaming Law 2025 – Switzerland Chambers and Partners, 25 November 2025
Last reviewed 15 October 2026. Checked weekly and when regulators publish changes. A summary for campaign planning, not legal advice.
Outdoor advertising by city
Basel
DOOH & outdoor in Basel
Bern
DOOH & outdoor in Bern
Biel/Bienne
DOOH & outdoor in Biel/Bienne
Geneva
DOOH & outdoor in Geneva
Lausanne
DOOH & outdoor in Lausanne
Lucerne
DOOH & outdoor in Lucerne
Lugano
DOOH & outdoor in Lugano
St. Gallen
DOOH & outdoor in St. Gallen
Winterthur
DOOH & outdoor in Winterthur
Zürich
DOOH & outdoor in Zürich
Premium locations in Switzerland
Landmark screens from the global network, with the network's own screen type and daily impression figures.
Bahnhofstrasse
Zurich
Eine der exklusivsten Einkaufsstraßen der Welt mit digitalen Screens für Premium-Werbung in Zürich.
- Digital LED
- Audience data on request
Formats we run in Switzerland
Large-format and spectacular DOOH
Roadside LED, landmark canvases and stadium perimeter screens.
City and transit screens
Metro, rail, airport and mall networks for frequency in urban cores.
Synced mobile retargeting
Geofenced mobile display and video around every booked screen.
Bookings in Switzerland follow the gambling advertising rules that apply locally, with responsible-gambling messaging and age gating on every frame. 18+ / 19+ / 21+ / 24+ where applicable.
Regulator and advertising rules in Switzerland
Every outdoor booking in Switzerland is checked against the rules below before creative is trafficked.
- Licence framework
- Gespa / Comlot licence
- Minimum age
- 18+ creative and targeting floor enforced before screens go live.
- Display, video and outdoor rules
- Licensed advertisers only, responsible-gambling and self-exclusion messaging on every frame, and no placement near schools, youth venues or audiences we cannot age-verify.
Talk to our iGaming team
Tell us about your brand, licensed markets and budget. We come back with a costed, compliance-checked media plan — no obligations.
- For operators and affiliates — every plan is compliance-checked before it goes live.
- Compliance-checked plan across Display, Video and DOOH within one business day.
- Deterministic, cookieless audiences with self-exclusion suppression built in.
- No lock-in: one-time campaign or a yearly plan, your call.
Reply within one business day
Request a custom media proposal
Tell us your licensed markets, campaign window and budget. We return a costed, compliance-checked plan across Display, Video and DOOH.
18+ / 19+ / 21+ / 24+ only. Built for iGaming.