Online casino advertising
Promote online casino, slots and live casino offers via Sofia, with market-specific age limits and responsible gambling messaging.
Learn morePremium outdoor
DOOH & outdoor advertising in Sofia
Outdoor and digital out-of-home for licensed iGaming brands in Sofia, Bulgaria — screen selection, geofenced mobile retargeting and jurisdiction-specific compliance in one media plan.
Screens shown are examples. Through our programmatic ad networks we can source a much broader range of placements in Sofia — request a custom screen list.
Outdoor rules in Bulgaria
Outdoor gambling ads restricted
Under the Gambling Act as amended in May 2024, outdoor gambling ads are allowed only 300 m or more from schools, playgrounds and children's facilities and may fill no more than 5% of a provider's outdoor space. Ads in public places and on building façades are banned. Near-total-ban bills (September 2026) are not yet law.
- At least 300 m from schools, playgrounds and children's facilities
- Addiction warning on at least 10% of the ad
Sources
- Gambling advertising in Bulgaria: navigating the prohibitions and regulatory guidance CMS, 9 April 2026
- Democratic Bulgaria tables bill for near-total gambling ad ban European Gaming, 9 September 2026
Last reviewed 15 October 2026. Checked weekly and when regulators publish changes. A summary for campaign planning, not legal advice.
Premium locations in Sofia
Bulgaria
Vitosha Boulevard
Sofia
Софийският основен търговски булевард с дигитални рекламни екрани в сърцето на българската столица.
- Digital Billboard
- Audience data on request
How a Sofia outdoor campaign is built
Screen selection
Roadside LED, transit, mall and stadium screens shortlisted by reach, dwell time and audience fit.
Geofenced retargeting
Every booked screen is paired with mobile display and video inside a defined geofence.
Compliance gating
Local rule checks, age floors and responsible-gambling messaging enforced before delivery starts.
Why advertise outdoors in Sofia
Sofia gives brands a local foothold in Bulgaria. For sportsbook and casino operators that makes it a strong place to build brand recall with out-of-home advertising in Bulgaria. Commuters, shoppers and event crowds see the same message many times a week, and that repeat exposure makes later performance channels work harder.
Adyllic plans Sofia outdoor campaigns as part of a wider programmatic media mix. Digital screens are chosen by audience fit, dwell time and daypart, and they are timed around the moments that matter for betting, such as matchdays, big tournaments and weekend fixtures. The 1 premium location listed above is a starting point; the full screen list is built for your brief.
Compliance is built into the plan. Each campaign in Sofia is checked against the gambling advertising rules that apply in Bulgaria, including age limits, where ads can be placed and the responsible-gambling messages that must appear. The checks happen before any impression is served, so your acquisition team can scale spend with confidence.
Frequently asked questions about DOOH in Sofia
- What outdoor formats can iGaming brands book in Sofia?
- Depending on availability, campaigns in Sofia can combine roadside digital billboards, transit and station screens, shopping-centre panels, venue and stadium screens and place-based DOOH. We source inventory programmatically, so the screen list is built for each brief rather than taken from a fixed rate card.
- How are gambling advertising rules handled in Sofia?
- Rules follow the jurisdiction that covers Sofia in Bulgaria. Before delivery we check the operator's licence status where a local licence is required, apply the applicable minimum age, exclude screens near schools and youth venues where required, and add responsible-gambling messaging to creatives when the market demands it.
- Can a Sofia DOOH campaign be measured against signups and FTDs?
- Yes. Screens are paired with geofenced mobile display and video, so people exposed near a screen can be reached again on their phones. Tracked signups, first-time deposits and cost per FTD are reported by screen cluster and daypart, which shows which Sofia locations drive player acquisition.
- How quickly can a campaign go live in Sofia?
- Programmatic screens can usually go live within days of creative approval. Premium or static formats in Sofia may need longer booking windows, which we flag in the proposal together with the preliminary pricing.
Casino, betting and sportsbook advertising in Sofia
Adyllic plans and buys media for online casino operators, sports betting brands and sportsbooks. Every campaign applies the age limits (18+, 19+, 21+ or 24+) and advertising rules of the market it runs in.
Sports betting advertising
Run sports betting campaigns via Sofia timed around fixtures, matchdays and major tournaments.
Learn moreSportsbook acquisition
Drive sportsbook signups and first deposits from Sofia, reported as cost per signup and cost per FTD alongside compliance checks.
Learn moreReal answers, real inventory
Talk to our iGaming team
Tell us about your brand, licensed markets and budget. We come back with a costed, compliance-checked media plan — no obligations.
- For operators and affiliates — every plan is compliance-checked before it goes live.
- Compliance-checked plan across Display, Video and DOOH within one business day.
- Deterministic, cookieless audiences with self-exclusion suppression built in.
- No lock-in: one-time campaign or a yearly plan, your call.
Reply within one business day
Request a custom media proposal
Tell us your licensed markets, campaign window and budget. We return a costed, compliance-checked plan across Display, Video and DOOH.
18+ / 19+ / 21+ / 24+ only. Built for iGaming.