DOOH & outdoor advertising in Belgium
Plan, buy and traffic licence-gated outdoor campaigns across Belgium — roadside LED, transit, stadium and retail screens, each paired with geofenced mobile retargeting and market-specific compliance controls.
The cities and locations listed here are examples of our inventory. Through our programmatic ad networks we can access a much broader range of outdoor screens in Belgium — request a custom screen list for your target city.
Outdoor rules in Belgium
Outdoor gambling ads not permitted
The Royal Decree of 27 February 2023 bans gambling advertising apart from a few narrow forms, such as the operator's own website. Billboards and street screens are banned, and so is stadium advertising since 1 January 2025.
- Small sports-kit logos only until 31 December 2027
- All professional-sport sponsorship banned from 1 January 2028
We do not book gambling advertising on outdoor screens in Belgium while this applies. Screens in this market are listed for reference only.
Sources
- Online gambling law and regulation in Belgium CMS
- Hoe is kansspelreclame in België wettelijk geregeld? Lexgo / Andersen Legal, 22 July 2025
Last reviewed 15 October 2026. Checked weekly and when regulators publish changes. A summary for campaign planning, not legal advice.
Formats we run in Belgium
Large-format and spectacular DOOH
Roadside LED, landmark canvases and stadium perimeter screens.
City and transit screens
Metro, rail, airport and mall networks for frequency in urban cores.
Synced mobile retargeting
Geofenced mobile display and video around every booked screen.
Bookings in Belgium follow the gambling advertising rules that apply locally, with responsible-gambling messaging and age gating on every frame. 18+ / 19+ / 21+ / 24+ where applicable.
Regulator and advertising rules in Belgium
Every outdoor booking in Belgium is checked against the rules below before creative is trafficked.
- Licence framework
- Gaming Commission licence (advertising ban applies)
- Minimum age
- 18+ creative and targeting floor enforced before screens go live.
- Display, video and outdoor rules
- Licensed advertisers only, responsible-gambling and self-exclusion messaging on every frame, and no placement near schools, youth venues or audiences we cannot age-verify.
Talk to our iGaming team
Tell us about your brand, licensed markets and budget. We come back with a costed, compliance-checked media plan — no obligations.
- For operators and affiliates — every plan is compliance-checked before it goes live.
- Compliance-checked plan across Display, Video and DOOH within one business day.
- Deterministic, cookieless audiences with self-exclusion suppression built in.
- No lock-in: one-time campaign or a yearly plan, your call.
Reply within one business day
Request a custom media proposal
Tell us your licensed markets, campaign window and budget. We return a costed, compliance-checked plan across Display, Video and DOOH.
18+ / 19+ / 21+ / 24+ only. Built for iGaming.