DOOH & outdoor advertising in Bosnia
Plan, buy and traffic licence-gated outdoor campaigns across Bosnia — roadside LED, transit, stadium and retail screens, each paired with geofenced mobile retargeting and market-specific compliance controls.
The cities and locations listed here are examples of our inventory. Through our programmatic ad networks we can access a much broader range of outdoor screens in Bosnia — request a custom screen list for your target city.
Outdoor rules in Bosnia
Outdoor rules not yet verified
Gambling is regulated separately in the Federation, Republika Srpska and Brčko District. All three laws allow advertising only by licensed operators and ban it in media aimed at children; in the Federation, online operators also need Ministry of Finance approval. None of the three laws has a billboard or DOOH rule. Brčko District requires an under-18 notice and an addiction warning on ads, and Republika Srpska's leadership has called for a wider advertising ban that has not yet been adopted.
- Only operators licensed in the relevant entity or district may advertise; ads for unlicensed or foreign operators are banned everywhere
- Federation: online operators need Ministry of Finance approval before advertising
- No gambling ads in radio, TV, print or online media aimed at children and minors (all three jurisdictions)
- Brčko District: ads must carry an under-18 notice, an addiction warning and a statement that gambling is not a sensible way to make money (logo-only ads exempt)
- Federation: casinos and betting shops at least 100 m from schools and religious buildings
Sources
- Zakon o igrama na sreću (Službene novine Federacije BiH br. 48/15 i 60/15), neslužbeni prečišćeni tekst Federalno ministarstvo finansija
- Zakon o igrama na sreću Republike Srpske (Službeni glasnik Republike Srpske br. 22/19) Legalist.ba, 18 March 2019
- Zakon o igrama na sreću Brčko distrikta Bosne i Hercegovine (Sl. glasnik Brčko distrikta BiH br. 6/2022, 24/2022, 24/2024 i 27/2025) Paragraf Lex BA
- Prijedlog Zakona o izmjenama i dopunama Zakona o igrama na sreću Parlament Federacije BiH
- Dodik najavio zabranu otvaranja novih kladionica u RS-u: Slijedi i obustava reklamiranja u javnom prostoru Klix.ba, 26 October 2026
- Kladionice u BiH i dalje blizu škola Radio Slobodna Evropa, 12 August 2024
Last reviewed 5 November 2026. Checked weekly and when regulators publish changes. A summary for campaign planning, not legal advice.
Outdoor advertising by city
Sarajevo
DOOH & outdoor in Sarajevo
Formats we run in Bosnia
Large-format and spectacular DOOH
Roadside LED, landmark canvases and stadium perimeter screens.
City and transit screens
Metro, rail, airport and mall networks for frequency in urban cores.
Synced mobile retargeting
Geofenced mobile display and video around every booked screen.
Bookings in Bosnia follow the gambling advertising rules that apply locally, with responsible-gambling messaging and age gating on every frame. 18+ / 19+ / 21+ / 24+ where applicable.
Regulator and advertising rules in Bosnia
Every outdoor booking in Bosnia is checked against the rules below before creative is trafficked.
- Licence framework
- Local gambling advertising rules for Bosnia
- Minimum age
- 18+ creative and targeting floor enforced before screens go live.
- Display, video and outdoor rules
- Licensed advertisers only, responsible-gambling and self-exclusion messaging on every frame, and no placement near schools, youth venues or audiences we cannot age-verify.
Talk to our iGaming team
Tell us about your brand, licensed markets and budget. We come back with a costed, compliance-checked media plan — no obligations.
- For operators and affiliates — every plan is compliance-checked before it goes live.
- Compliance-checked plan across Display, Video and DOOH within one business day.
- Deterministic, cookieless audiences with self-exclusion suppression built in.
- No lock-in: one-time campaign or a yearly plan, your call.
Reply within one business day
Request a custom media proposal
Tell us your licensed markets, campaign window and budget. We return a costed, compliance-checked plan across Display, Video and DOOH.
18+ / 19+ / 21+ / 24+ only. Built for iGaming.